Comments on: Modern PR: The Media’s Changing… with You or Without You http://soloprpro.com/the-media-is-changing/ Resources on how to become and remain a successful freelance PR consultant Wed, 16 May 2012 11:09:00 +0000 hourly 1 http://wordpress.org/?v= By: Modern PR Pros and the Breaking News Dilemma | soloprpro.com http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-301 Modern PR Pros and the Breaking News Dilemma | soloprpro.com Mon, 09 Mar 2009 17:58:45 +0000 http://soloprpro.com/?p=353#comment-301 [...] Modern PR: The Media’s Changing with You or Without You [...] [...] Modern PR: The Media’s Changing with You or Without You [...]

]]> By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-238 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 10 Feb 2009 14:15:49 +0000 http://soloprpro.com/?p=353#comment-238 [...] Solo PR Pro, she looks at how the state of the media industry is influencing PR, and causing the profession’s gradual shift towards new media tools. Kellye says, “While there was a time when we referred to ‘mainstream media,’ traditional [...] [...] Solo PR Pro, she looks at how the state of the media industry is influencing PR, and causing the profession’s gradual shift towards new media tools. Kellye says, “While there was a time when we referred to ‘mainstream media,’ traditional [...]

]]> By: Cynthia Hernandez http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-235 Cynthia Hernandez Sun, 08 Feb 2009 15:57:28 +0000 http://soloprpro.com/?p=353#comment-235 Change is often met with resistance by some and embraced by others. Once in motion there is very little stopping change, innovation, advancement. Traditional media pales in comparison to the extensive adoption of the web and its worldwide resources. Most is attributed to the ease of use, cost effectiveness and convenience. Keeping up is most definitely a challenge, one that we must embrace to remain competitive. You have a nice site Kellye. Well done. Change is often met with resistance by some and embraced by others. Once in motion there is very little stopping change, innovation, advancement. Traditional media pales in comparison to the extensive adoption of the web and its worldwide resources. Most is attributed to the ease of use, cost effectiveness and convenience. Keeping up is most definitely a challenge, one that we must embrace to remain competitive.

You have a nice site Kellye. Well done.

]]> By: Susan http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-233 Susan Sat, 07 Feb 2009 15:55:43 +0000 http://soloprpro.com/?p=353#comment-233 I think everyone at one time or another fears change. I once worked for a boss who was old-time media. He was a former news anchor and believed I should write press releases and fetch him coffee. The reality is that when I mentioned new ways to reach our target audience, he would bah-humbug me. Once he retired, I was able to push a few things forward. Now, I'm in a company where all tools and resources are utilized, but it will be interesting to see how some of the older PR employees react to the new positions being created around social media. So far, everyone has their role, and things are calm. I think it will work if they partner with each other versus one tool trying to take over another tool. <abbr><em>Susan’s last blog post..<a href="http://fumblingtowardsepiphany.wordpress.com/2009/02/04/birth-of-a-business-blog/" rel="nofollow">Birth of a business blog</a></em></abbr> I think everyone at one time or another fears change. I once worked for a boss who was old-time media. He was a former news anchor and believed I should write press releases and fetch him coffee. The reality is that when I mentioned new ways to reach our target audience, he would bah-humbug me. Once he retired, I was able to push a few things forward.

Now, I’m in a company where all tools and resources are utilized, but it will be interesting to see how some of the older PR employees react to the new positions being created around social media. So far, everyone has their role, and things are calm. I think it will work if they partner with each other versus one tool trying to take over another tool.

Susan’s last blog post..Birth of a business blog

]]> By: Kellye Crane http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-227 Kellye Crane Thu, 05 Feb 2009 21:10:54 +0000 http://soloprpro.com/?p=353#comment-227 @Linda- Thanks for your comment. I agree, and I worry about my friends who think they don't have time to pay attention. FYI- we'll be covering social media releases in the next post. @Jen- A healthy curiosity is always helpful in this business! I know many of us were attracted to this field because there's always something new to learn. The current period is just requiring us to learn a bit more, faster. @Linda- Thanks for your comment. I agree, and I worry about my friends who think they don’t have time to pay attention. FYI- we’ll be covering social media releases in the next post.

@Jen- A healthy curiosity is always helpful in this business! I know many of us were attracted to this field because there’s always something new to learn. The current period is just requiring us to learn a bit more, faster.

]]> By: Jen Wilbur http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-226 Jen Wilbur Thu, 05 Feb 2009 13:47:02 +0000 http://soloprpro.com/?p=353#comment-226 People often fear change, and PR pro aren't the exception. I don't know why, but I've always been interested in what's around the corner. I remember when the 1st PR agency I worked for tasked me with figuring out of the agency needed a Web site or not. This was in '95, when there weren't many agency sites out there yet. I was excited. Then I move to SD in '96, and one of the agencies I interviewed with told me, "We haven't quite decided if we need to do anything with this whole Internet thing." Huh? You are right on, Kellye. If you don't look at where things are going, and run to learn all you can, you'll quickly find youself out of the game. Maybe I'm lucky enough to have joined the PR race right when things were going through a big change at the time, too. I didn't have time to get complacent. <abbr><em>Jen Wilbur’s last blog post..<a href="http://www.sandiegodogbeach.com/2009/02/pig-pile-on-lily.html" rel="nofollow">pig pile on lily</a></em></abbr> People often fear change, and PR pro aren’t the exception. I don’t know why, but I’ve always been interested in what’s around the corner. I remember when the 1st PR agency I worked for tasked me with figuring out of the agency needed a Web site or not. This was in ’95, when there weren’t many agency sites out there yet. I was excited.

Then I move to SD in ’96, and one of the agencies I interviewed with told me, “We haven’t quite decided if we need to do anything with this whole Internet thing.” Huh?

You are right on, Kellye. If you don’t look at where things are going, and run to learn all you can, you’ll quickly find youself out of the game.

Maybe I’m lucky enough to have joined the PR race right when things were going through a big change at the time, too. I didn’t have time to get complacent.

Jen Wilbur’s last blog post..pig pile on lily

]]> By: Linda Ld Jacobson, APR http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-222 Linda Ld Jacobson, APR Thu, 05 Feb 2009 00:00:20 +0000 http://soloprpro.com/?p=353#comment-222 Kellye, You are so right! With many new PR pros looking for work - and many experienced PR pros looking for ways to cut costs for clients - I think that the changing media landscape can easily be overlooked. I know some PR folks who are not interested in new media, widgets or Web 2.0, and I think they're going to find that at some point, they'll be left at a disadvantage because they did not take the time to understand many changes happening now. (One example is social media press releases.) Thanks for the timely reminder! Kellye,
You are so right! With many new PR pros looking for work – and many experienced PR pros looking for ways to cut costs for clients – I think that the changing media landscape can easily be overlooked. I know some PR folks who are not interested in new media, widgets or Web 2.0, and I think they’re going to find that at some point, they’ll be left at a disadvantage because they did not take the time to understand many changes happening now. (One example is social media press releases.)

Thanks for the timely reminder!

]]> By: Modern PR Series: What You Need to Know About Public Relations Today | soloprpro.com http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-216 Modern PR Series: What You Need to Know About Public Relations Today | soloprpro.com Wed, 04 Feb 2009 23:19:31 +0000 http://soloprpro.com/?p=353#comment-216 [...] Modern PR: The Media’s Changing with You or Without You [...] [...] Modern PR: The Media’s Changing with You or Without You [...]

]]> By: Modern PR: New Incentives to Behave Professionally | soloprpro.com http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-215 Modern PR: New Incentives to Behave Professionally | soloprpro.com Wed, 04 Feb 2009 23:18:00 +0000 http://soloprpro.com/?p=353#comment-215 [...] Modern PR: The Media’s Changing with You or Without You [...] [...] Modern PR: The Media’s Changing with You or Without You [...]

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