Comments on: Modern PR: The Media’s Changing… with You or Without You http://soloprpro.com/the-media-is-changing/ Resources on how to become and remain a successful freelance PR consultant Sat, 31 Jul 2010 04:18:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Modern PR Pros and the Breaking News Dilemma | soloprpro.com http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-301 Modern PR Pros and the Breaking News Dilemma | soloprpro.com Mon, 09 Mar 2009 17:58:45 +0000 http://soloprpro.com/?p=353#comment-301 [...] Modern PR: The Media’s Changing with You or Without You [...] [...] Modern PR: The Media’s Changing with You or Without You [...]

]]> By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-238 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 10 Feb 2009 14:15:49 +0000 http://soloprpro.com/?p=353#comment-238 [...] Solo PR Pro, she looks at how the state of the media industry is influencing PR, and causing the profession’s gradual shift towards new media tools. Kellye says, “While there was a time when we referred to ‘mainstream media,’ traditional [...] [...] Solo PR Pro, she looks at how the state of the media industry is influencing PR, and causing the profession’s gradual shift towards new media tools. Kellye says, “While there was a time when we referred to ‘mainstream media,’ traditional [...]

]]> By: Cynthia Hernandez http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-235 Cynthia Hernandez Sun, 08 Feb 2009 15:57:28 +0000 http://soloprpro.com/?p=353#comment-235 Change is often met with resistance by some and embraced by others. Once in motion there is very little stopping change, innovation, advancement. Traditional media pales in comparison to the extensive adoption of the web and its worldwide resources. Most is attributed to the ease of use, cost effectiveness and convenience. Keeping up is most definitely a challenge, one that we must embrace to remain competitive. You have a nice site Kellye. Well done. Change is often met with resistance by some and embraced by others. Once in motion there is very little stopping change, innovation, advancement. Traditional media pales in comparison to the extensive adoption of the web and its worldwide resources. Most is attributed to the ease of use, cost effectiveness and convenience. Keeping up is most definitely a challenge, one that we must embrace to remain competitive.

You have a nice site Kellye. Well done.

]]> By: Susan http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-233 Susan Sat, 07 Feb 2009 15:55:43 +0000 http://soloprpro.com/?p=353#comment-233 I think everyone at one time or another fears change. I once worked for a boss who was old-time media. He was a former news anchor and believed I should write press releases and fetch him coffee. The reality is that when I mentioned new ways to reach our target audience, he would bah-humbug me. Once he retired, I was able to push a few things forward. Now, I'm in a company where all tools and resources are utilized, but it will be interesting to see how some of the older PR employees react to the new positions being created around social media. So far, everyone has their role, and things are calm. I think it will work if they partner with each other versus one tool trying to take over another tool. <abbr><em>Susan’s last blog post..<a href="http://fumblingtowardsepiphany.wordpress.com/2009/02/04/birth-of-a-business-blog/" rel="nofollow">Birth of a business blog</a></em></abbr> I think everyone at one time or another fears change. I once worked for a boss who was old-time media. He was a former news anchor and believed I should write press releases and fetch him coffee. The reality is that when I mentioned new ways to reach our target audience, he would bah-humbug me. Once he retired, I was able to push a few things forward.

Now, I’m in a company where all tools and resources are utilized, but it will be interesting to see how some of the older PR employees react to the new positions being created around social media. So far, everyone has their role, and things are calm. I think it will work if they partner with each other versus one tool trying to take over another tool.

Susan’s last blog post..Birth of a business blog

]]> By: Kellye Crane http://soloprpro.com/the-media-is-changing/comment-page-1/#comment-227 Kellye Crane Thu, 05 Feb 2009 21:10:54 +0000 http://soloprpro.com/?p=353#comment-227 @Linda- Thanks for your comment. I agree, and I worry about my friends who think they don't have time to pay attention. FYI- we'll be covering social media releases in the next post. @Jen- A healthy curiosity is always helpful in this business! I know many of us were attracted to this field because there's always something new to learn. The current period is just requiring us to learn a bit more, faster. @Linda- Thanks for your comment. I agree, and I worry about my friends who think they don’t have time to pay attention. FYI- we’ll be covering social media releases in the next post.

@Jen- A healthy curiosity is always helpful in this business! I know many of us were attracted to this field because there’s always something new to learn. The current period is just requiring us to learn a bit more, faster.

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