Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial,...
Writing
10 Steps to Writing Content that Gets Read [Infographic]
Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their...
Modern PR: The Next Wave
Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a...
44 Tools for the PR Consultant’s Toolbox
Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through...