Solo PR Pro | Successful Freelance PR Consulting

During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone platform and apps for #PR? 2. Do you have any tips for getting started [...]

As regular readers of this blog know, I’m a big believer in integrating public relations across the previously entrenched silos of marketing communications. Because our job is to shine a light on marketing initiatives and communicate with our publics, PR can play a key role in bringing strategic thinking to social media, digital/interactive, advertising, direct [...]

On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case, photographer) tries to change an agreement midstream and holds work “hostage”? 3) [...]

During this week’s #solopr Twitter chat, we primarily discussed PressWiki – http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping with the wiki format, anyone can create an account on PressWiki and make changes, corrections [...]

We discussed some of the hottest topics now facing #solopr pros during this week’s Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media measurement? 3) This week, @M_Heffernan had a blog post suggesting [...]

During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and assistants? Where/how do they work? 3) Is it acceptable to [...]

How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights: @LauraScholz: I think it’s all about activating [...]

Those of us who’ve worked at agencies remember joining forces with co-workers to develop combined pitches before conducting media relations for feature coverage. Pitching a trend is much more meaningful when you have three or more spokespeople from different companies available and ready to discuss the topic at a moments notice. As journalists continue to [...]

The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List feature. While many of us (myself included) have yet to [...]

October 28, 2009, the date of this week’s #solopr Twitter chat, was a proud day for me. Why? Because I was unable to participate in the chat due to travel, and it proceeded full steam ahead without me. What a terrific testament to the community of Solo PR Pros that continues to grow and learn [...]