Solo PR Pro | Successful Freelance PR Consulting

Chatting About PressWiki

During this week’s #solopr Twitter chat, we primarily discussed PressWiki – http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping with the wiki format, anyone can create an account on PressWiki and make changes, corrections and [...]

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Raising rates, Monitoring and More

We discussed some of the hottest topics now facing #solopr pros during this week’s Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media measurement? 3) This week, @M_Heffernan had a blog post suggesting PR firms are [...]

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From Productivity to Interns – #solopr Chat Transcript

During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and assistants? Where/how do they work? 3) Is it acceptable to apply for an [...]

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Tips on Finding PR Consulting Clients

How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights: @LauraScholz: I think it’s all about activating your [...]

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New Tool for Media Relations Collaboration

Those of us who’ve worked at agencies remember joining forces with co-workers to develop combined pitches before conducting media relations for feature coverage. Pitching a trend is much more meaningful when you have three or more spokespeople from different companies available and ready to discuss the topic at a moments notice. As journalists continue to [...]

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