Ready or not, AI is here. In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them. Focus on how AI can help ease your workload It...
technology
PR and Technology 2019 Trends
There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new...
Tech Tools We Love for Solo PR Pros
We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. Otter.ai We are always on the hunt for an audio transcription tool and we love Otter.ai. It...
The Reality of Technology Overwhelm
The struggle is real when it comes to technology and solo PR pros. We have a plethora of apps, subscriptions, and tools that we use in the course of work. It can be overwhelming to keep up with it all. In a previous post, we discussed how to evaluate if you need...
How to Avoid Falling Down the Technology Rabbit Hole
It seems that each week a new social media tool is launched. The explosion of tools mirrors the larger market, where gadgets and solutions change faster than the seasons. As independent professionals we need to be aware of the changes, but how do we decide which tools...