In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

You don’t have to attend every Chamber of Commerce meeting to make – or reinforce – valuable connections. Here are 10 proven methods to network that will help yield quality clients and relationships for years to come:

1.  Your Former Employer

You didn’t tell them to take that job and shove it when you left, did you? A surprising number of successful consultants (including yours truly) retained their former employer as their first client.  If you’re a consultant because you were recently laid off, or if you haven’t talked to your former colleagues in a while, don’t be afraid to reach out and offer your services to help the poor overburdened folks still there trying get the work done.

2.  People You Once Worked With

Don’t neglect those who were “junior” when you worked with them. The recession prompted many companies to find creative ways to reward less experienced (but eager) employees who remained following forced separations, and those less seasoned may now have more decision-making authority. Talented junior staffers also advance on their own merit, of course. Everyone begins without experience, but most eventually rise through the ranks – this is an important long-term strategy for your business.

3.  Referrals

From former co-workers to one-time classmates, referrals are a prime source of new business leads.  A positive experience – say, witnessing your negotiation and communication skills first hand, even as members of a charitable committee – serves as a foundation for someone dropping your name in a casual (but important) conversation or making a direct introduction.  Make sure everyone you know is aware that you’re now consulting — you never know where that next lead will come from!

4.  PR Agencies

Few newly solo communications professionals can claim a four-star client roster.  One way to gain access to influentials at cornerstone companies is to subcontract with established agencies. In addition to providing an income stream today, if the client’s budgets drop (or if a new prospect presents itself that the agency isn’t interested in), the agency may recommend they work with you directly.

5.   Social Media

This is a well-covered topic, but if you still aren’t using social media to show your expertise, you’re missing an opportunity. Do you use LinkedIn as a means to gain exposure to people in groups you target? If not, consider spending time initiating intelligent discussions in the open Q&A area and responding to questions posed by others in specialized groups (like the Solo PR Pros group). Twitter, Facebook, and other networks also offer ways to  showcase your expertise.  You don’t have to be online 24×7 to use these tools as part of your strategy — regular, periodic updates (even just once a week) can make a big difference.

6. Professional Organizations

Most of us bring a special skill to our PR and MarCom work. Whether your forte is writing, social media, event management, customer experience, or some other discipline, there are likely professional or trade associations, beyond PRSA and IABC, that cater to that area.  For example, media relations experts can participate in the Press Club, while advertising and marketing communications pros may make new connections through the American Marketing Association (AMA) or Advertising Federation (AdFed). Participating in these types of groups is an excellent way to expand your network, and you may find yourself uniquely representing the PR viewpoint – establishing your expertise to a whole new audience.

7.  Targeted Trade Organizations

When looking to grow your list of contacts and develop leads within the specialty market of your choice, remember to fold trade organizations into your business development strategy. Just as professional organizations can help you advance in your craft and network with similarly career-minded types, trade organizations are a way to get involved with key issues, policy makers, stay abreast of breaking news and technology, and strengthen relationships within channels.  You could come in contact with key executives from companies that just might need the unique combination of your subject matter expertise and specialized skills.

8.  Non-profits

Local non-profit organizations typically have marketing committees staffed primarily of volunteers.  Committees may handle everything from PR to newsletters to events.  Pick a cause you’re passionate about, and chip in your time and leadership pro bono. Make some new marketing contacts (often leaders in your community), gain valuable experience and do some good to boot!

9.  Strategic Partnerships

We’ve talked about the perils of trying to “do it all” – remember that in the long run, as you build your business for the future, you’re better served by focusing on your areas of strength. Some projects call for work outside of your purview, like graphic design, scripted photography, animation, or mobile app development, and you can earn yourself a hero badge with your client by having established relationships with complementary vendors already in place. But here’s big key bonus: you can develop a long-term relationship with these vendors that can result in them referring work to you, as well. Many indie consultants cite these partnerships as the cornerstone of their successful businesses.

10.  Former Clients

Did you do a good job, but your regular contact moved on to another company? While new personnel can potentially narrow your funnel projections, remember that your former consulting clients can be a source of new revenue once they’re comfortable in their new positions elsewhere. And if you have the foresight to develop rapport both laterally as well as vertically at most of your clients (and you should), you may find your client base just increased by one, even if your biggest champion made a career move elsewhere.

What are your tried-and-true methods for attracting new clients? Let us know in the comments!

1. Do you have any tips for motivating sub-contractors? #solopr

2. Have you ever hired a full-time (or close to it) assistant? How did you find them? #solopr

3. Yesterday on the blog, asked if we have collective power: http://bit.ly/qFFKD6 – do you think we do, and what do you need help with? #solopr

4. I find myself spending a lot of time on tasks w/little return. How do you pare these down? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. I have a new personal blog. Not sure if I need to do a separate blog for PR/prof voice. Would rather not. Suggestions? #solopr

2. We’ve all heard of News of the World scandal-how important is it for non-British PR practitioners to pay attention? #notw #solopr

3. If you have subcontractors helping you, and they flake out at the last minute, what do you do? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. Have you used eLance or similar sites to find *subcontractors*? Success/fail? #solopr

2. What is the best way to enter PR competitions without revealing confidential information of your client? #solopr

3. Are you currently using a group-oriented auto-sharing tool for blog posts? Pros and cons? Do they have value for clients? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that our previous transcript service is down, so this week’s transcript is in reverse chronological order. We’re working to find an easier to read format.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. How do you avoid sending spam emails when you need to blast news/reach a large audience?

2. Can a crowdsourced definition of #PR have any carriage & authority? What bodies do we look to for guidance in defining our work?

3. Has partnering with non-profits assisted your business development. If so, which ones?

4. How is the best way to market your services as a subcontractor to larger agencies?

Be sure to check out the transcript in PDF for the full discussion. What’s your take on these important topics?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. When working with a biz partner, what’s the expected turnaround time on responding to email? by EOD? 24 hours?

2. If you work w/ subcontractors, what behaviors are deal-breakers for you (that will make you stop using them)?

3. @KateWinckler asks: How did other solo’s come up with a tagline that neatly summarizes what they do?

4. From @akenn: Prepping for a week’s vacation…do I bring the laptop or not?

Be sure to check out the transcript in PDF for the full discussion. What’s your take on these interesting questions?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. How is crowd sourcing going to hurt solo PR types? Are you threatened by the “do your own PR” mindset?

2. What do you do when you’ve made a down payment to a vendor, but become dissatisfied with their work?

3. If I’m considering going solo in a few years, what should I do now while I work at an agency to prepare?

4. Yesterday posted on the Solo PR blog about PR & mobile: http://ow.ly/3RKyj – have you tried any new tactics?

Be sure to check out the transcript in PDF for the full discussion. How would you answer these important questions?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

1. If a client tells you they want to fully leverage social media, where do you start?

2. How can a Solo PR do it all effectively regarding social media — there are so many tasks. Should we outsource?

3. How do you keep your Facebook fans engaged?

4. What percentage of your clients are asking for (or buying into) social media programs?

Download the full transcript in PDF for insights from some of the top PR professionals nationwide. What would you add?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!