As a solo PR pro, you’re probably used to doing things on your own, especially when it comes to managing your PR business. And while it’s not always a bad thing to be in full control, it means that as your business thrives and grows, so does your workload. More...
subcontracting
#SoloPR Topic Chat: The Virtual Team
Being a Solo PR Pro does not mean that you always work alone. Given the nature of consulting, you and/or your clients’ needs may evolve. Whether you need a specialized vendor for a project, another consultant as a partner or an administrative assistant,...
Working with Subcontractors – Everything Entrepreneurs Need to Know
When a new business owner first begins to experience a snowball of success, it’s exciting – until the realization sets in that you have more work to do than you can handle by yourself! Before you rush to hire an employee, first consider the interim step most solo PR...
Chat Recap: New Client Meetings, Pitching National Media and Subcontracting
When opportunity knocks, how do you answer? During the January 22 #solopr chat, independent communication professionals discussed how to prepare for that initial meeting with clients. Other topics included breaking through to the national media and insight and...
How to Join Forces with Other Solos
This post was written by Karen Swim. As a solo pro, you enjoy the benefits of controlling your work life. You can work from a home office, a remote island (with WiFi of course!) or your own office space. Working independently gives you complete control. However, being...
Recovering From A Sudden Client Loss & More
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
Press Release Distribution, Belvedere’s Facebook Problems, & More
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Top 10 Ways To Find Clients
As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We've talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every...
Sub-Contractors, Collective Power, & More
During the August 31 #solopr Twitter chat, independent PR pros shared insight on motivating sub-contractors, hiring a full-time assistant, the collective power of #solopr, and more. The following questions helped guide the conversation: 1. Do you have any tips for...
Blogging, Scandals, & More
During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation: 1. I have a new personal blog. Not sure if I need to do a...
Subcontractors, PR Competitions, & More
During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to...
Avoiding Spam, the Definition of PR, & More
During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending...
Biz Partners, Taglines, & More
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...
DIY PR, Down Payments, Going Solo, & More
During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor's work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR....
Social Media for Clients
The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start?...
Considerations in Q4
With Q4 2010 well underway, this week's #solopr Twitter chat covered some of the key issues we face this time of year: 1. How do you make sure clients feel comfortable when you're out of the office (short term and long term)? 2. How do you mark the holidays with your...
Issues with Subcontracting, and more
On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case,...
Press Tours, Story Angles, and more
This week during the #solopr Twitter chat, we discussed a variety of subjects of interest to both solos and non-solo PR practitioners alike: 1) How do you qualify the businesses you work with? Budget? Stability? 2) Is the press tour/teletour dead? Do you still...
From Productivity to Interns – #solopr Chat Transcript
During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and...
When to Tap Your Network
One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1) How do you handle...
Subcontracting, SEO and More
Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat. During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR...