Solo PR Pro | Successful Freelance PR Consulting

As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made sure to extend the trip into a mini vacation. It’s [...]

During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 5/02/2012" on Storify]Be sure to check [...]

    Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro.  I’ve been preaching the importance of vacations for years. For the next week, I’m putting my money where my mouth [...]

For many of us, Sarah Evans needs no introduction. Sarah’s Twitter innovations include the popular #journchat weekly chat (the model on which our #solopr chat is based), and she’s never afraid to try something new. But few realize that Sarah hasn’t always been a free agent. Last October at the PRSA International Conference, I spoke [...]

Family emergencies can serve as a reminder that there is much more to life than work – these times can offer an amazing opportunity to pause and reflect on our own priorities. Unfortunately, even during periods of grief or illness, we tend to measure ourselves against others who appear to have achieved superhero status. As [...]

Lately, there seems to be a recurring trend among many independent PR consultants – stress! For most of us, it comes as no surprise that PR was recently named among the top 10 stressful fields. With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends on effective stress [...]