Solo PR Pro | Successful Freelance PR Consulting » #solopr

Solo Self-Promotion, and More

Kellye Crane — Thu, 29 Jul 2010 15:42:31 +0000

This week’s #solopr chat on Twitter was a lively discussion (as always!). Questions included the following:

1. Do you have recommendations for the best ways to track radio and TV PSAs?

2. How important is it for PR pros to promote their own (personal) image, i.e. w/personal blog, tweets etc?

3. For an upcoming article on PR Conversations, what do you get out of #solopr that you don’t get anywhere else (industry assoc., etc)?

4. Last week there was a side discussion re: business plans… Do you have one, how did you develop it?

Download the transcript in PDF to read the savvy insights from your fellow Solo PR Pros (note that due to technical difficulties with wthashtag.com, this week the transcript is in reverse chronological order, so start at the bottom to better follow the conversation).

Be sure to let us know what you think — share your two cents in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

First Steps, Marketing, and more

Kellye Crane — Thu, 22 Jul 2010 22:15:26 +0000

The #solopr Twitter chat this week was once again a varied discussion, with expert advice in response to the following questions:

1. What do you do for tech support?

2. What do you do when a potential client calls, then calls two more times & sends two emails before you can respond?

3. How do you take credit on your website or marketing materials for blog posts on behalf of a client? Or not?

4. What are some ways to stay in touch with former, occasional or once prospective clients?

5. What’s the first thing you did when you decided to go solo?

Be sure to check out the transcript in PDF for insights, and be sure to add yours in the comments!

New PR Tactics, and More

Kellye Crane — Thu, 15 Jul 2010 18:34:30 +0000

As part of this week’s #solopr Twitter chat, top pros in PR consulting shared their thoughts on a wide-range of topics, including the following:

1) When trying to estimate hours for a blogger outreach program, how do you handle?

2) Has anyone used CNN’s iReport.com or Allvoices.com on behalf of clients? How?

3) How do you “find” long-term clients who value PR and are willing to pay for services?

4) There’s been talk about civility on Twitter/blogs this week. How would you advise a client respond if called out by influencer?

Find out what the savvy chat participants had to say by downloading the transcript in PDF. Let us know your thoughts in the comments!

Chatting at the Mid-Year Point

Kellye Crane — Thu, 01 Jul 2010 15:56:41 +0000

As part of the #solopr Twitter chat this week – at the halfway mark in 2010 – we covered a variety of questions/topics submitted by the Solo PR Pro community:

1) Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash? Keep quiet?

2) How do solos choose which Webinars/conferences to attend, considering the
abundance?

3) We’re half way through 2010 (hard to believe, I know). Where are you in
relation to your #solopr goals? Any tweaks?

4) Ever been asked to be a one-off “hired gun” (example – write one press release, do media outreach for existing announcement)? Do you do it?

Download the transcript to read the full discussion and learn helpful insights from the many experienced independent PR pros who participated.

If you weren’t able to join us, what are your thoughts on these questions? Be sure to let us know in the comments!

Holiday Pitching, Renegade Spokespeople, and More

Kellye Crane — Thu, 24 Jun 2010 20:04:03 +0000

This week’s #solopr Twitter chat was once again a fast-moving hour full of useful tips from some of the top pros in PR consulting nationwide. We covered some timely topics this week, covering the following questions:

1. Is there a “dead zone” around the US 4th of July holiday (meaning, is it difficult to communicate during this time? Slow time for news?)? How do you handle?

2. Where are most of your new clients/prospects coming from today?

3. The Gen McChrystal interview scandal fallout continues, and the PR person who set it up has “resigned.” Has your spokesperson ever gone off message? What do you do?

Be sure to check out the transcript in PDF for real-world insights on these topics that you can apply today. What are your experiences – let us know in the comments!