The rhythm of business for solo practitioners has changed. Gone are the days when a steady stream of referrals was enough to keep your pipeline full and your practice thriving. In an economic climate defined by caution and uncertainty, waiting for opportunities to...
#solopr
File BOI Paperwork to Avoid Fines
The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew,...
From Solo PR Pro to Agency and Back Again
In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled "Breaking Up the Band – Becoming Solo Again," taps into a topic that resonates deeply with many in the PR...
Boost Your Income Without Raising Rates
Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance...
Changing the World with Kindness
Today is World Kindness Day, and while we don’t normally celebrate every designated day on the calendar on this blog, we are here for this one. We are at a time in our history when mistrust, miscommunication and meanness seem to dominate the culture. As communication...
The Unspoken Mental Health Struggles in Public Relations
Mental health has been under the radar for far too long as many suffered in silence. The pandemic drove much needed change and mental health is gaining recognition as an important part of our overall well-being. Given the unique pressures of the public relations...
How PR Pros Can Find Their Secret Sauce
No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the...
Set Stretch Goals for a Strong 2023 Finish
This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets...
5 Essential Tips for Solo PR Pros Hiring Their First Employee
Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for...
Should You Retire, Revise or Optimize Your Business Processes?
Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). You want to continue to grow and be effective and to do that it is important to routinely evaluate the processes that we use...
That Solo Life Podcast Celebrates 200th Episode
This week we published our 200th episode of That Solo Life podcast! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the...
No Contract, No Service – Why You Need to Get It In Writing
Contracts are an essential tool for your Solo PR business. According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a...
Polarized, Pissed Off and Pushing Through
We live in an era of cacophonous disagreement. Misinformation that was once spoken in the hushed corners of the internet are now mainstream with fervent supporters gleefully spreading their version of the gospel. The seeds of disinformation have taken root and become ideology. And if you think this is about politics, think again.
What You’re Getting Wrong About Pricing
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and...
5 Solos Share How to Break Into A Different Sector of Business
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
Spotlight on a Solo PR Pro: Meet Kahshanna Evans
Kahshanna Evans began her career in front of the camera, working with networks like ABC and NBC in roles ranging from commercials to small appearances and even a larger day-player role on Law & Order. Originally from Southern California, she had moved to New York...
Start-Up Advice from 22 Solo PR Pros
Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business. We...
2019 Meeker Report Highlights
Photo by Thom on Unsplash It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on...
2019 Trends to Watch for Solo PR Pros
We hope that 2018 was a good year for you, both personally and professionally. Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Voice Search / AI Did you receive an Amazon...
5 Tips to Set the Table for Success in the New Year
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Secret ingredients...
Solo PR Pros Pick Best Apps for Running a Business on the Go
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work...
Life’s a Beach for the Solo PR Pro
Hot temperatures and long days have us all longing to spend more time at the beach. This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Join us from your desk or deck chair as we discuss the topics below....
Solo PR Twitter Chat: Data Privacy, Social Media and Summer Business Development
The long-running #solopr Twitter chat is a popular chat for independent and small business pros in public relations, communications, social media and related fields. Join us for the next chat on Tuesday, June 5 at 1 pm Eastern as we cover any remaining questions...
Chat Recap: Content Marketing
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we...
How to Succeed at Networking Events
This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture...
7 Tips to Manage a Business Slump
Business slumps can be a natural part of the business cycle but whatever the cause it's never fun to endure. If your business is currently facing a downturn there are a few things that you can do to turn your business around and get to the other side. When your...
Sometimes Your Best Response Is to Let Go
This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. We’re always...
5 Reasons to Plan Your Exit Strategy
Before starting your business, you undoubtedly spent considerable time planning your launch. You may have written a business plan, researched the market and talked to other consultants. You might have even taken a year or two of planning and slowly building before...
Key Stats and Trends in Content Marketing [Infographic]
Content remains an important cornerstone of public relations strategy. Long before the term "content marketing" was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned...
Chat Recap: Fake News, LinkedIn Relationships, and More
On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January...
Put Proactive Business Development on Your Agenda
When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end....
Chat Recap: Social Media – Strategies, Challenges and Gaps in 2017
On the first Wednesday in January, we kicked off the year with a joint Q&A chat with the #smchat community. Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social...
Recharge Your Creativity
Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. This handy...
Learn and Be Inspired By Solo PR at the FPRA Conference
Solo PR Pro’s main event activity for 2016 - the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. The cross section of independents, agencies and in-house PR...
Chat Recap: The Virtual Team
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 9...
Chat Recap: Client Wrangling and Busting Through
The June 11 #Solo PR twitter chat happened to include a number of questions on client wrangling. Our community of savvy independent communication professionals discussed the following topics of interest: What proactive steps should you take when you know client's...
Chat Recap: Promotions, Project Quotes, Mergers and Networking
The weekly Solo PR Twitter chat on June 4, 2014 drew a diverse group of independent communication pros from across the country. With a mix of expert insight and humor these pros discussed the following topics of interest: What are your go-to promo items or branded...
Chat Recap: Elevators, Beaches, Control and Taking the High Road
On May 14, independent communication pros representing a broad range of industries gathered for the weekly #solopr Twitter chat. These diverse pros discussed the following topics of interest: What do you do when you have to work w/another agency as part of client...
Chat recap: Publication Promises, Pay-to-Play and Hyperbole
During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their...
On Boarding, Setting Boundaries and Self-Promotion
Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying...
Subcontractors, Gaining Client Trust and Oh No, Not That!
What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by...
Every Solo Pro Should Have Super Friends
Batman tries to go it alone, but always ends up needing backup from Robin, Commissioner Gordon or sometimes Catwoman. Superman may be the Man of Steel but any kid could take him out with a fistful of Kryptonite and a slingshot. The solo professional is the real world...
Chat Recap: How Long is Too Long and the Winding Road to Solo Success
If you have lost that loving feeling or simply feel the itch of change this week's Solo PR Twitter chat transcript may inspire you. During the March 5 Solo PR chat, independent communication pros got down to business as they discussed the following topics of interest:...
Chat Recap: Frequent Flyer Miles, Text Me Maybe and Packing Light
During the February 26, 2014 #solopr Twitter chat, independent pros in PR, Social Media and related fields discussed the following topics of interest: (1/2) Many of us travel quite a bit, & @RedMedia shared that Delta is changing its frequent flyer...
Chat Recap: Managing Clients, Prospects and Winter Weather
During the February 12 #solopr Twitter chat, independent pros shared insight and advice on the following topics of interest: When a potential client seems interested and then suddenly ignores you, when/how often should you contact for followup? #solopr If you see an...
Chat Recap: PR Wins, Fails, Advice and the Art of the Apology
Mea culpas and mittens were among the topics discussed during the February 5 #solopr Twitter chat. Independent pros in PR, Social Media and related fields served up smart advice and insight about the following topics of interest: Today, CVS drugstore announced it's...
Chat Recap: Media, Madness and Content Marketing
During the January 29 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: When a client damages relationship w/journo how do you handle? #solopr Q2 is a quick followup, what if you were working w/someone who...
Chat Recap: New Client Meetings, Pitching National Media and Subcontracting
When opportunity knocks, how do you answer? During the January 22 #solopr chat, independent communication professionals discussed how to prepare for that initial meeting with clients. Other topics included breaking through to the national media and insight and...
Chat Recap: Measurement and Outcomes for PR and Social Media
This week we had a double dose of smarts as we joined forces with the social media-focused #SMchat community during our regularly scheduled #solopr chat hour, for a combined sharing of ideas. The topic was Measurement and while what is measured may vary by area of...
Chat Recap: Polar Vortex, Presentation Slip-Ups and Keeping the New Year Spirit Alive
January 8 marked the first #solopr Twitter chat of 2014. Independent communication pros kicked off the year with a robust chat as they discussed the following topics of interest: What do you do when an unexpected event (e.g. polar vortex) dominates the news- and you...
Chat Recap: Finding Balance, Facebook, Pitching and Best of 2013
In the final chat of 2013, independent communication pros discussed the following topics of interest: How do solos stay balanced? E.g., how do other solos keep work from taking over their lives? #solopr Facebook organic reach has declined. How are you managing for...
Chat Recap: Managing, Planning and Celebrating Your Business
During the December 13 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: A local PR pro tells you he's mentioned you to biz new to town (you don't know anyone at new biz). How do you proceed? #solopr 2014 is sure...
Chat Recap: LinkedIN, CEO Oh No and Productivity
Independent communication professionals got down to business during the December 4 #solopr Twitter chat,as they discussed the following topics of interest: How are you using LinkedIn as a biz dev tool? How effective is LI for your business? #solopr Inspired by...
Chat Re-cap: Balance, Burn Out and Bringing it in 2014
During the November 6 #solopr Twitter chat, independent communications professionals discussed the following topics of interest: How do you "leave work" when you work from home? #solopr What do you do when you've lost that "loving" feeling about your business?...
Chat Re-cap: Business Books, Budgets and Blogger Relations
During the October 23 #solopr Twitter chat, we discussed the following topics of interest to independent communications professionals: 1. Are you working with clients on 2014 budget/plans? Are budgets going up/down? Adding or subtracting projects? 2.What business...
Tools to Promote Clients, Dealing with Heckler Reporters and More
The specific questions, and top responses, from the June 19 #solopr Twitter chat, include:
Weird Prospective Clients & More
During the June 12 #solopr Twitter chat, independent PR pros discussed weird prospective clients, planning for business support, and working when the weather's nice outside. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Forming an LLC, Mentoring Others, & More
During the June 5 #solopr Twitter chat, independent PR pros discussed becoming an LLC, mentoring other solos, handling a viral embarrassment, and charging for referrals. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Pitching Freelance Journalists & More
During the May 29 #solopr Twitter chat, independent PR pros discussed pitching freelance journalists, handling MIA clients, and sending out new business proposals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Freemium Tools, Summer Workloads, & More
During the May 22 #solopr Twitter chat, independent PR pros discuss freemium tools, summer workloads, and summer vacation plans. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story...
Content Providers, Hiring Biz Help, & More
During the May 15 #solopr Twitter chat, independent PR pros discuss journalists as content providers, hiring subcontractors, and best practices for using LinkedIn ads. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Replacing Tools for Chat Tracking, Where to Get Top Industry News & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
Brushing Up on In-Person New Business Presentations & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
How to Sound as Professional as Your Services When Networking & More
During the April 17 #solopr Twitter chat, independent PR pros discussed ways to convey professionalism at networking events, how to incorporate blogger outreach in PR plans, and thoughts on American Airlines' recent apology video on YouTube. New and established PR...
How to Handle Losing a Client & More
During the April 10 #solopr Twitter chat, independent PR pros discussed experiences working with business coaches, dealing with losing a client, and becoming a more effective delegator. New and established PR consultants alike offered insights on the following...
When to Go Back to Traditional Employment & More
During the April 3 #solopr Twitter chat, independent PR pros discussed remedies for spending too much time on Facebook, how to know if it's time to go back to traditional employment, ways to deal with loneliness as a solo PR pro, and how to compete against larger...
Working As A Subcontractor & More
During the March 27 #solopr Twitter chat, independent PR pros discussed client personnel changes and potential billing issues when working as a subcontractor. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Tips for Facebook Ads & More
During the March 20 #solopr Twitter chat, independent PR pros discussed cloud-based email, advice for new grads, tips for Facebook Advertising, and working with consultants across time zones. In addition to the downloadable transcript in PDF, the following highlights...
Travel Tips, Client News, & More
During the March 13 #solopr Twitter chat, independent PR pros discussed travel tips, new business, and client announcements. Specifically, the following questions were addressed: As travelers, do you have any pro tips for dealing with jet lag (also works for time...
Managing Stress & More
During the March 6 #solopr Twitter chat, independent PR pros discussed recommendations for new clients, managing stress, and handling difficult client contacts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Blogging, Difficult Clients, & More
During the February 13 #solopr Twitter chat, independent PR pros discussed blogging and working with difficult clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights...
Taxes, Event Planning, & More
During the February 6 #solopr Twitter chat, independent PR pros discussed taxes, event planning, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights – 2/06/2013...
Offering Discounts & More
During the January 30 #solopr Twitter chat, independent PR pros discussed managing client expectations & offering discounts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
Reasons for Going Solo & More
During the January 23 #solopr Twitter chat, independent PR pros discussed reasons for going solo, the closing of LinkedIn Answers, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
When Things Don’t Go According To Plan & More
During the January 16 #solopr Twitter chat, independent PR pros discussed unexpected client issues, time tracking software, & Lance Armstrong's PR crisis. Specifically, the following questions were addressed: When something isn't going according to plan, do you...
Video Production, Google+ Hangouts, & More
During the January 9 #solopr Twitter chat, independent PR pros discussed producing low-budget videos, leveraging Google+ hangouts, managing a sudden workload increase, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Referrals, Personality Traits, & More
During the January 2 #solopr Twitter chat, independent PR pros discussed asking for referrals, the most important factors for clients, personality traits of a PR pro, & goals for 2013. In addition to the downloadable transcript in PDF, the following highlights...
Year-End Purchases, 2013 Goals, & More
During the December 12 #solopr Twitter chat, independent PR pros discussed year-end purchases, effective new business tactics, and goals for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
LinkedIn Premium, Holiday Schedules, & More
During the December 5 #solopr Twitter chat, independent PR pros discussed LinkedIn Premium, the impact of Klout scores, clients' holiday schedules, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Fake News, Tech Support, & More
During the November 28 #solopr Twitter chat, independent PR pros discussed what the fake news incident means for PR, how to handle clients who expect you to act as tech support, & more. In addition to the downloadable transcript in PDF, the following highlights...
Pros/Cons of #SoloPR & More
During the November 14 #solopr Twitter chat, independent PR pros discussed scheduling during the holidays, managing client expectations, pros/cons of being a #solopr, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Instagram Web Profiles, Battling Self Doubt, & More
During the November 7 #solopr Twitter chat, independent PR pros discussed Instagram web profiles, AVEs, battling moments of self doubt, and planning for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Newsjacking, Video Skills, & More
During the October 31 #solopr Twitter chat, independent PR pros discussed timing announcements, newsjacking, video skills, and advice for a solo PR newbie. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from...
The Most Valuable Social Media Tool & More
During the October 24 #solopr Twitter chat, independent PR pros discussed new business research, the most valuable social media tool, and how to market your product. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Distributing News, Adopting Social Networks, & More
During the October 17 #solopr Twitter chat, independent PR pros discussed building relationships with non-marketing executives, distributing news online, and adopting newer social media channels. In addition to the downloadable transcript in PDF, the following...
Crisis Comm Resources, Avoiding Social Media Mishaps, & More
During the October 10 #solopr Twitter chat, independent PR pros discussed crisis communication resources, media contact lists, & ways to avoid social media mishaps. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Tweeting Executives, Story Matching Services, & More
During the October 3 #solopr Twitter chat, independent PR pros discussed tweeting executives, project management solutions, story matching services, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Advice on Hiring an Assistant & More
During the September 26 #solopr Twitter chat, independent PR pros discussed tools for creating visuals, advice on hiring an assistant, thoughts on turning away prospects, and tips for getting in holiday gift guides. In addition to the downloadable transcript in...
Crisis Communication, Humor in Social Media, & More
During the September 19 #solopr Twitter chat, independent PR pros discussed crisis communication, rookie mistakes to avoid as a new freelancer, and using humor in social media. In addition to the downloadable transcript in PDF, the following highlights some of the...
Client Feedback, Staying Fit, & More
During the September 12 #solopr Twitter chat, independent PR pros discussed asking for client feedback, using Storify, staying fit as a solo PR pro, and new social media services/sites to focus on. In addition to the downloadable transcript in PDF, the following...
Business Planning, Online Newsrooms, & More
During the September 5 #solopr Twitter chat, independent PR pros discussed business planning, online newsrooms, and adjusting to social media changes. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Project Fees, Timing, & More
During the August 29 #solopr Twitter chat, independent PR pros discussed setting project fees, timing announcements around holidays, building connections with media, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Project Management & More
During the August 22 #solopr Twitter chat, independent PR pros discussed additional income streams, project management tips, time tracking solutions, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Mac vs PC, Social Media Trainings, & More
During the August 15 #solopr Twitter chat, independent PR pros discussed Mac vs PC, social media trainings, and must-read professional books. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
Wikipedia Entries, Professional Associations, & More
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
New Business, Reducing Stress, & More
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Olympic Coverage, the Future of Google+, & More
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
ROI & Minimum Budgets
During the July 18 #solopr Twitter chat, independent PR pros discussed how to include ROI in a proposal and minimum budgets when working with small clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Finding Inspiration, Weathering Emergencies, & More
During the July 11 #solopr Twitter chat, independent PR pros discussed finding inspiration for stale client accounts, working around non-compete agreements when transitioning from agency to solo, and tips for weathering a family emergency. In addition to the...
Flat Rate vs. Hourly, Email Marketing, & More
During the June 27 #solopr Twitter chat, independent PR pros discussed flat rate vs. hourly pricing, integrated email/CRM solutions, and email marketing for clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Walmart PR, Moving Up the Value Chain, & More
During the June 20 #solopr Twitter chat, independent PR pros discussed the recent Walmart PR fiasco, making time for social media, moving up the value chain, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Building Your Personal Brand, Twitter Journalism, & More
During the June 13 #solopr Twitter chat, independent PR pros discussed building your personal brand, event-specific pages on Twitter, & using tweets when working with journalists. In addition to the downloadable transcript in PDF, the following highlights some of...
Contacting Media During the Summer Months & More
During the June 6 #solopr Twitter chat, independent PR pros discussed leaked LinkedIn passwords, entrepreneurship, and contacting media during the summer months. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Reporter Queries on Twitter & More
During the May 30 #solopr Twitter chat, independent PR pros discussed reporter queries on Twitter, prepping for new business pitches, joining women-focused PR groups, & health insurance for freelancers. In addition to the downloadable transcript in PDF, the...
Meeting with Clients, Raising Rates, & More
During the May 23 #solopr Twitter chat, independent PR pros discussed meeting with clients, managing a move, & raising rates. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
New to Solo PR? You aren’t alone.
The following is a guest post from Jason Mollica, president of JRM Comm. So, you have decided that it’s time you ventured out on your own… in public relations, that is. In September, I embarked on my solo journey. Although, it wasn't necessarily on the terms I...
PR Journalism, Infographics, & More
During the May 16 #solopr Twitter chat, independent PR pros discussed taking vacations, thoughts on PR journalism, creating infographics, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Connecting with Hard to Reach Media Contacts & More
During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Late Payments & Promoting Yourself
During the April 18 #solopr Twitter chat, independent PR pros discussed clients who are late paying and promoting yourself to your target client base. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Recovering From A Sudden Client Loss & More
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
Press Release Distribution, Belvedere’s Facebook Problems, & More
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Conference Call Services, Mistrust in PR, & More
During the March 28 #solopr Twitter chat, independent PR pros discussed working with clients who got "burned," preferred conference call services, and mistrust in the PR industry. In addition to the downloadable transcript in PDF, the following highlights some of the...
11 Must-Watch Diverse Marketing Influencers
Lists of people to watch in marketing often come under fire for being light on diversity. Here’s the thing: including those with ethnic, cultural and religious differences is not hard to do! Some say there’s a diversity deficit, and that may be true, but as with many...
International Clients, Being A Better Boss, & More
The March 21, 2012 chat was sponsored by PitchPen, a site that allows social media consultants to get new clients and grow their business. Be the first to join their global network when it launches mid-2012 and get their free guide to getting new clients. ...
SXSW Attendance, Referral Fees, & More
During the March 7 #solopr Twitter chat, independent PR pros discussed SXSW attendance, referral fees, social media commentary as a new business tool, & possible topics for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following...
Websites, Biz Cards, & More
During the February 22 #solopr Twitter chat, independent PR pros discussed the need for a website, what to do with all those business cards, and how to handle your work when sick. In addition to the downloadable transcript in PDF, the following highlights some of the...
PR and Sales, Finding Subcontractors, and more
During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some...
News Wire Services, Controlling Clients, & More
During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or...
Bookmarking Tools, References, & Holiday Greetings
During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online...
New Business, Renegotiating Client Contracts, & More
The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links...
Get In Early On Our New Solo PR PRO Member Site!
We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.
#SoloPR chat: pulling all-nighters, opting out of work offers, and more
During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed: Does it ever make sense to pull...
On tapping your personal networks, over sharing, and building an email list
During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more....
5 People Who Should Never Be Solo
Not everyone is cut out to work independently, and and there’s nothing wrong with recognizing that solo life isn’t for you.. While most of us wouldn’t trade this career path for anything, if you’re considering taking the leap to self-employment, ask yourself if you...
Budget Trends and Plummeting Klout Scores, Oh My!
During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks' newsletter, we discussed client budget plans. Seeing budget...
On tapping your network, evolution, and growing the biz
During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not). Specifically, the following questions were presented to the group: At #prsaicon,...
Generalist/Specialist, Image Consulting, & More
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro...
Holiday Press, Increasing Clientele, & More
During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client's focused on deliverable that may...
Blogger Outreach, Klout Scores, & More
During the September 21 #solopr Twitter chat, independent PR pros shared insight on blogger outreach programs, Klout scores, the Netflix saga, & more. Specifically, the following questions were addressed: 1. When you build a blogger outreach program and compile...
Solo For The Long Haul, TechCrunch Drama, & More
During the September 14 #solopr Twitter chat, which was guest moderated by Amy Sept of Nimbyist Communications, independent PR pros discussed handling former clients, being solo for the long haul, the current TechCrunch drama, and interesting uses of PR. Specifically,...
Blogger Outreach & Earning What You’re Worth
During the September 7 #solopr Twitter chat, independent PR pros shared insight on blogger outreach strategy and getting paid what you're worth. The following questions helped guide the conversation: 1. A major PR firm recently lured food bloggers to an "exclusive...
Sub-Contractors, Collective Power, & More
During the August 31 #solopr Twitter chat, independent PR pros shared insight on motivating sub-contractors, hiring a full-time assistant, the collective power of #solopr, and more. The following questions helped guide the conversation: 1. Do you have any tips for...
Pricing, Current Events, & More
During the August 24 #solopr Twitter chat, independent PR pros discussed sharing pricing information, using current events in media pitches, and social media referral sources. Specifically, the following questions were addressed: 1. We've seen posts lately from...
Balance, Google+, & More
During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance...
Burn Out, Interns, Events, & More
During the August 10 #solopr Twitter chat, independent PR pros discussed client advice, feeling burned out, hiring an intern, and more. Specifically, the following questions were addressed: 1. Would you ever advise a client to blog negatively about a person or...
Personal Profiles, Assessing Client Interest, & More
During the August 3 #solopr Twitter chat, independent PR pros shared insight on personal social media profiles, assessing client interest, buying Twitter followers, & more. The following questions helped guide the conversation: 1. Can you have a personal profile,...
Work Situations, Inattentive Clients, & More
During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed: 1. Do you work from home, or an off-site office? Pros/cons? #solopr...
Blogging, Scandals, & More
During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation: 1. I have a new personal blog. Not sure if I need to do a...
Business Strategy, Insurance, and Tact
During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed: 1. Do you use tact, bluntness, or both for business? #solopr 2. Do you have errors and...
Blacklisting, Dropbox, & More
During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox's recent change in terms of service. The following questions helped guide the conversation: 1. Post...
Subcontractors, PR Competitions, & More
During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to...
Social Platforms, Tricky Client Situations, & More
During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you...
Media Relations, Dress Codes, & More
During the June 15 #solopr Twitter chat, independent PR pros shared insight on reporter etiquette, solo PR dress codes, and influencer identification tools. Specifically, the following questions were addressed: 1. Orig asked on the LI group- http://linkd.in/kArPXz -do...
Business Goals, Referral Systems, & More
During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We're almost at 2011 half-way pt. How is everyone doing on their business...
Measurement, Monitoring, & More
During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation: 1. What is the difference between...
Radio, ProfNet, Measurement, & More
During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges. Specifically, the following questions were addressed: 1. This article (by a radio person) on "Why Radio...
Extra Costs, Website Leads, Summer Vacation & More
During the May 18 #solopr Twitter chat, solo PR pros shared insight on adding mileage expenses into client contracts, building your own website, getting leads from your website, and taking a summer vacation. The following questions helped guide the conversation: 1....
Competing with Bigger Firms, Selling Social Media, & More
During the May 11 #solopr Twitter chat, solo PR pros discussed competing with bigger firms, tricky client situations, selling social media, & working with clients in complicated industries. Specifically, the following questions were addressed: 1. What is the best...
Unbilled Work, Tracking Client Progress, & New Business
During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do...
Time-Keeping, Media Connections, & Small Biz Publicity
During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed: 1. What do you use for time keeping...
Social Media Non-Believers, Stubborn Clients, & More
During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1....
LinkedIn, Solo PR Blogs, Content Aggregation, & More
During the April 13 #solopr Twitter chat, independent PR pros discussed the importance of a LinkedIn photo, solo PR blogging tips, blog design preferences, and balancing aggregated content, third party content, and original content all in one blog. The following...
Twitter Dailies, the Line Between Personal & Professional, and Crisis Communication
During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the...
Upscale Clients, Membership Sites, Firing An Under-Performer, & More
During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who's under-performing, and journalists' social media behavior. The following questions were addressed: 1. If client has...
Paying for Online Content, PR Measurement, Retweets, & More
During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people...
New Clients, PR Platforms, & Twitter Habits
During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people's Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO...
Avoiding Spam, the Definition of PR, & More
During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending...
Ethics & New Business
During the March 2 #solopr Twitter chat, solo PR pros discussed ethical boundaries and new business. Specifically the following questions were addressed: 1. What are some situations where a client rep could cross your ethical boundaries? How would you handle? 2. What...
PR Apps, Relocating, Time Management, & More
During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone...
Biz Partners, Taglines, & More
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...
Solo PR Community: Be My Valentine
I'm not an overly sentimental gal. I don't like chick flicks, I hate syrupy pop songs, and I rarely cry without good reason. But one thing makes me breakout in sappy declarations on a regular basis: the Solo PR community. Lately, I've been awash in mushy feelings...
DIY PR, Down Payments, Going Solo, & More
During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor's work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR....
Performance & Proposals & Payments, Oh My!
During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or...
Outreach Methods & Back-Up Plans
During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness,...
Project Management, Social Media Opportunities, and More
During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1....
Questions on Volunteering and Social Media
During the January 12 #solopr Twitter chat, independent PR professionals discussed issues around both volunteering and social media management, addressing the following questions: 1. As a freelancer, I get asked to serve on volunteer committees in my town a lot! How...
Finding Partners, Staying Motivated, and more
During the January 5 #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1) How do you find good and loyal consultants to partner with? 2) How do you get more social network followers for new...
Share Your Resolutions
One of the greatest things about the Solo PR community is the support and inspiration we share here. On a recent #solopr Twitter chat, some suggested that we share our New Year’s resolutions here on the blog – fun, serious, and everything in-between. As we countdown...
Year-End Considerations
As part of this week’s #solopr Twitter chat, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1) What are your favorite year-end tax tips? (always room to know more on this) 2) What other year-end activities do...
A Chat Re-Cap Twofer
Thanks to the ongoing woes of favorite chat transcript site WTHashtag, there was a delay in compiling the recaps for our two most recent #solopr Twitter chats. I'm happy to say the wait is over -- transcripts and overviews for the December 1 and December 8 chats...
Client relations, Forecasting, and more
During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos...
Social Media for Clients
The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start?...
Considerations in Q4
With Q4 2010 well underway, this week's #solopr Twitter chat covered some of the key issues we face this time of year: 1. How do you make sure clients feel comfortable when you're out of the office (short term and long term)? 2. How do you mark the holidays with your...
Issues with Subcontracting, and more
On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case,...
Business Costs, and more
During the #solopr Twitter chat this week, consultants in PR and social media offered tips on a wide-range of topics, addressing the following questions: 1. How often during the year do you work on the administration and branding of your business? Do you ever center a...
Press Tours, Story Angles, and more
This week during the #solopr Twitter chat, we discussed a variety of subjects of interest to both solos and non-solo PR practitioners alike: 1) How do you qualify the businesses you work with? Budget? Stability? 2) Is the press tour/teletour dead? Do you still...
Proposals, Pricing and More
As part of this week’s #solopr Twitter chat, pros in PR consulting offered advice on two key issues in running your business, addressing the following questions: 1. As discussed in today's Solo PR post, have you used value/fee-based (rather than hourly) pricing?...
Insights on Fees, Employees, and more
This week's #solopr Twitter chat addressed some of the top issues facing independent PR consultants, ranging from when to raise rates, to when to hire employees. We covered the following questions: 1. How do you know when your fees are too low? 2. When it comes to...
Focusing on Research
Research plays a key role in any public relations or marketing communications program, and independent practitioners can face special considerations. During this week’s #solopr Twitter chat, we discussed these issues: 1. When you get a new client, what kinds of...
Blogger Research, Expectations, and more
During the #solopr chat on Twitter this week, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. Media and industry publications are quick to use the term "PR disaster." In your experience, what really...
Chatting About PressWiki
During this week’s #solopr Twitter chat, we primarily discussed PressWiki - http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping...
New Business, Networking and more
What are the networking secrets of the top Solo PR Pros? As part of the #solopr Twitter chat held the week of August 23, pros in PR consulting shared their experiences and advice on this and other topics. We addressed the following questions: 1. How do you follow up...
Geographical Reach, Wardrobes, and more
The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended "PR blog" lists (are they...
Discussing Video and Social Media
During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases? How? 2. As a follow-up: How much old-school...
Business Plans, Rush Jobs, and more
During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2. What do you think about (the PR/journo networking site)? 3. Do you take...
Solo Self-Promotion, and More
This week’s #solopr chat on Twitter was a lively discussion (as always!). Questions included the following: 1. Do you have recommendations for the best ways to track radio and TV PSAs? 2. How important is it for PR pros to promote their own (personal) image, i.e....
First Steps, Marketing, and more
The #solopr Twitter chat this week was once again a varied discussion, with expert advice in response to the following questions: 1. What do you do for tech support? 2. What do you do when a potential client calls, then calls two more times & sends two emails...
New PR Tactics, and More
As part of this week’s #solopr Twitter chat, top pros in PR consulting shared their thoughts on a wide-range of topics, including the following: 1) When trying to estimate hours for a blogger outreach program, how do you handle? 2) Has anyone used CNN's iReport.com or...
Chatting at the Mid-Year Point
As part of the #solopr Twitter chat this week - at the halfway mark in 2010 - we covered a variety of questions/topics submitted by the Solo PR Pro community: 1) Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash?...
Holiday Pitching, Renegade Spokespeople, and More
This week’s #solopr Twitter chat was once again a fast-moving hour full of useful tips from some of the top pros in PR consulting nationwide. We covered some timely topics this week, covering the following questions: 1. Is there a "dead zone" around the US 4th of...
New Business, PR Timing, and More
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. When in between projects and working to gain new business, what are the best practices? 2. I graduated in December and...
Twitter Thwarts Today’s #Solopr Chat
Due to massive and widespread Twitter failures, today's #solopr chat has been canceled. All of the questions submitted will be held until next week, when we'll be back with a vengeance! Join us next Wednesday from 1-2 pm ET (find your local time zone here). In the...
Sharing and Support
In addition to offering the usual practical tips, during this week's #solopr Twitter chat participants shared some of their personal stories about why they became Solo PR Pros, and what keeps them inspired to stay independent. Both new and long-term solos drew...
Handling Sticky Situations with Journalists
Each week the #solopr Twitter chat – held Wednesdays from 1-2 p.m. Eastern - addresses topics and questions submitted by the community of Solo PR Pros. Though the chats attract primarily independent PR consultants and those interested in learning more, information...
May 19 Chat Transcript
During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1) Does anyone have a co-op, biz partner or share office space? How's that working out?...
Managing Your Solo PR Business
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, including the following: 1. A community member wanted to discuss @ginidietrich's post: It's Time to Rid PR Firms of the Billable Hour. What do you think of...
Dealing with Stress
Lately, there seems to be a recurring trend among many independent PR consultants - stress! For most of us, it comes as no surprise that PR was recently named among the top 10 . With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends...
Raising rates, Monitoring and More
We discussed some of the hottest topics now facing #solopr pros during this week's Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media...
Thinking Big Picture
During the #solopr Twitter chat this week, we addressed questions from the community that centered around looking at the big picture for your business. The topics included: 1) How do you know when it's time to start hiring staff and turn your solo practice into an...
Why Did You Go Solo?
During this week’s #solopr Twitter chat, we discussed some of the most important questions that face independent PR consultants, especially those just starting out. Read the transcript (in PDF) for answers from top Solo PR Pros to the following questions: 1. Are your...
What Are You?
During this week’s #solopr chat on Twitter, we had a lively conversation that included the pros and cons of the various labels we use for ourselves. Is it better to position oneself as a consultant, freelancer, independent contractor, or some other title? This...
Fish or Cut Bait
This week’s #solopr Twitter chat was once again a fun and informative hour. In honor of the former (and the fact that it's April Fool's Day), I couldn't resist including an image that relates to an inside joke among chatters - the transcript reveals why this week's...
Wire Services, Unpaid Bills, and More
As part of this week’s #solopr Twitter chat, top PR consultants discussed a wide-range of topics, addressing the following questions: 1) What wire services have you used, and which do you prefer? Is wire distribution important these days? 2) How do solos collect on...
Parting Ways with a Client, and More
As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following: 1) Do you provide a client with a variable rate sheet, or just say "this is what I charge?" 2) How are other #solopr pros creatively...
From Productivity to Interns – #solopr Chat Transcript
During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and...
Lessons Learned
This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another...
When to Tap Your Network
One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1) How do you handle...
Time management, monitoring and more
This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you "fire" a...
Subcontracting, SEO and More
Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat. During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR...
Tips on Finding PR Consulting Clients
How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward...
How to Charge for Social Media Services
During this week's #solopr Twitter chat, top independent consultants shared invaluable information on what they're doing with social media, and how to bill for these services. The following questions were addressed: Are your clients getting more serious about social...
Is a Business Coach for You?
As a follow-on to last week’s guest post, Let Your Conscience (or Business Coach) Be Your Guide, Charity Lacey (the post’s author) suggested we have her “Jiminy Cricket” as a guest on the #solopr Twitter chat. Never one to back down from an experiment, I invited...
Business Insurance for PR Consultants
The January 6 #solopr Twitter chat kickedoff 2010 with a bang! Top PR consultants from around the country engaged in such a lively and informative discussion, the group addressed just two questions (with a wealth of info): What kind of business insurance types and...
Planning for 2010
This week’s #solopr chat on Twitter focused on year-end planning and getting ready for 2010. This is an important period in planning for your business and setting the stage for an even better 2010! As always, the Solo PR Pro community had some excellent tips to share...
Tips on Twitter Lists, Podcasts and More
The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List...
How do you distribute news?
This week’s #solopr chat – held each Wednesday from 1-2 p.m. Eastern on Twitter – got into the nitty gritty of one of the top issues facing PR professionals today: news distribution. Be sure to check out the transcript here in PDF, or online, for astute insights from...
Wisdom of #solopr Chatters
The November 11 edition of the #solopr Twitter chat took on a life of its own (as all good chats do). We tackled tough topics, including the extent to which agency experience is helpful to Solo PR Pros, and whether PRSA membership is useful to an independent...
Mentors for Each Other – 10.28.09 #solopr Chat
October 28, 2009, the date of this week’s #solopr Twitter chat, was a proud day for me. Why? Because I was unable to participate in the chat due to travel, and it proceeded full steam ahead without me. What a terrific testament to the community of Solo PR Pros that...
Transcript for the #solopr Chat – 10/21/09
Starting this week, we'll be posting the transcript from the weekly #solopr Twitter chat (Wednesdays, 1-2 p.m. Eastern) here on the blog. Why? Because each week the chats are chock-full of free advice, tips and interesting discussions on the future of PR, social...
Why Entrepreneurs Should Hire Solo PR Pros
In the world of entrepreneurial ventures and startups, there are frequent discussions of whether Public Relations is necessary (in fact, a Google search for the phrase “pr is dead” [in quotes, lowercase] returns 119,000 entries!). The question resurfaced this week as...
Tapping the Collective Wisdom
The many ways the Solo PR Pro community can interact goes far beyond this blog. We're starting to have weekly #solopr chats on Twitter, and please join the brand new Solo PR Pro group on LinkedIn for yet another way we can ask questions and share ideas with each...