Solo PR Pro | Successful Freelance PR Consulting

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed: 1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown. 2. What’s the upside/downside [...]

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think? 2. Revisiting this topic: What tools/methods are [...]

During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people’s Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO and/or Profnet? Have you ever had success with either? 3.  Do [...]

During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness, etc. The following questions helped guide the conversation: 1. How do you decide what method [...]

During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1. What tools do you use for group collaboration- not just conversation, but also a place to store [...]

This is a guest post from Davina Brewer, principal at 3Hats Communications. I have been meaning to write this for the Solo PR blog for months, figured it was about damn time I did it! Arik Hanson recently listed some of the best LinkedIn groups for public relations professionals. While he struggled to find more [...]

During the January 12 #solopr Twitter chat, independent PR professionals discussed issues around both volunteering and social media management, addressing the following questions: 1. As a freelancer, I get asked to serve on volunteer committees in my town a lot!  How do you handle? 2. What kind of social media services do you provide? (strategizing/training [...]

During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos fill the void of group brainstorms (e.g. whiteboard sessions)? [...]

This is a guest post by Ann N. Videan, APR, Business-Tribe Architect/Owner, vIDEAn Unlimited, LLC. You can wish for that ever-so-valuable buzz about what you, and your clients, do. But do you actually have a strategy to make word-of-mouth (WOM) happen? Do you know the steps to take to emotionally bind customers together in a [...]

The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start? 2. How can a Solo PR do it all effectively [...]