Solo PR Pro | Successful Freelance PR Consulting

During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness, etc. The following questions helped guide the conversation: 1. How do you decide what method [...]

During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1. What tools do you use for group collaboration- not just conversation, but also a place to store [...]

This is a guest post from Davina Brewer, principal at 3Hats Communications. I have been meaning to write this for the Solo PR blog for months, figured it was about damn time I did it! Arik Hanson recently listed some of the best LinkedIn groups for public relations professionals. While he struggled to find more [...]

During the January 12 #solopr Twitter chat, independent PR professionals discussed issues around both volunteering and social media management, addressing the following questions: 1. As a freelancer, I get asked to serve on volunteer committees in my town a lot!  How do you handle? 2. What kind of social media services do you provide? (strategizing/training [...]

During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos fill the void of group brainstorms (e.g. whiteboard sessions)? [...]

This is a guest post by Ann N. Videan, APR, Business-Tribe Architect/Owner, vIDEAn Unlimited, LLC. You can wish for that ever-so-valuable buzz about what you, and your clients, do. But do you actually have a strategy to make word-of-mouth (WOM) happen? Do you know the steps to take to emotionally bind customers together in a [...]

The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start? 2. How can a Solo PR do it all effectively [...]

This is a guest post from Mary Ellen Miller, President and CEO of MarketingMel. Dan Eldridge, a highly successful local businessman, called me seemingly out of nowhere one day to tell me he was planning to run for County Mayor in Washington County, Tennessee. This position is known as County Executive in most states. What [...]

Of all the social networks, Facebook has always been the fastest-moving target, with changes and feature updates sometimes coming on a monthly – and even daily – basis. Love it or hate it, this channel continues to grow at an astonishing rate – which means it’s worth investing the effort to understand where the platform [...]

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, [...]