Solo PR Pro | Successful Freelance PR Consulting

Don’t Be PR Roadkill

How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the importance of social media, because for PR consultants [...]

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How to Charge for Social Media Services

During this week’s #solopr Twitter chat, top independent consultants shared invaluable information on what they’re doing with social media, and how to bill for these services. The following questions were addressed: Are your clients getting more serious about social media this year? Are you in charge of it? Do you use an hourly rate for social media [...]

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How to Build a Name for Yourself

A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.

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Tips on Twitter Lists, Podcasts and More

The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List feature. While many of us (myself included) have yet to find [...]

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PR Consultants: It’s Twitter Time

As PR consultants, it’s our job to be a resource to our clients and stay ahead of the curve when it comes to new strategies, technology and tools. For this reason, the time has come: all PR consultants should be on Twitter… now.

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