Solo PR Pro | Successful Freelance PR Consulting

During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you pick & choose your participation? #solopr 2. Some clients say one thing and mean another. How do you deal w/poor [...]

During the June 15 #solopr Twitter chat, independent PR pros shared insight on reporter etiquette, solo PR dress codes, and influencer identification tools. Specifically, the following questions were addressed: 1. Orig asked on the LI group- http://linkd.in/kArPXz -do you send a thank you email to reporters who cover your clients? #solopr 2. Do you “dress” [...]

During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation: 1. What is the difference between monitoring and measurement? #solopr 2. Some in PR feel married to Ad Value Equivalents (AVEs). Why [...]

During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges.  Specifically, the following questions were addressed: 1. This article (by a radio person) on “Why Radio Still Matters” http://ow.ly/52xFx inspired me to ask, do you think it does? #solopr 2. @TexAnne [...]

During the May 11 #solopr Twitter chat, solo PR pros discussed competing with bigger firms, tricky client situations, selling social media, & working with clients in complicated industries. Specifically, the following questions were addressed: 1. What is the best approach to winning a client over a bigger firm? #solopr 2. How do you respond if [...]

During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1. How do you handle clients that don’t believe their targets use Social Media? for ex, one targeting [...]

During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the conversation: 1. From the community: What do you think of the *plethora* of Twitter dailies [...]

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed: 1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown. 2. What’s the upside/downside [...]

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think? 2. Revisiting this topic: What tools/methods are [...]

During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people’s Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO and/or Profnet? Have you ever had success with either? 3.  Do [...]