Tag Archive | "social media"

Time management, monitoring and more

Thursday, February 18, 2010

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This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you “fire” a difficult client without being seen as responsible for the “challenges” of the [...]

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Tips on Finding PR Consulting Clients

Thursday, January 28, 2010

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How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights: @LauraScholz: I think it’s all about activating your [...]

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Don’t Be PR Roadkill

Wednesday, January 27, 2010

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How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the importance of social media, because for PR consultants [...]

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How to Charge for Social Media Services

Thursday, January 21, 2010

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During this week’s #solopr Twitter chat, top independent consultants shared invaluable information on what they’re doing with social media, and how to bill for these services. The following questions were addressed: Are your clients getting more serious about social media this year? Are you in charge of it? Do you use an hourly rate for social media [...]

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How to Build a Name for Yourself

Tuesday, January 19, 2010

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A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.

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