Solo PR Pro | Successful Freelance PR Consulting

Geographical Reach, Wardrobes, and more

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, either professionally [...]

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Social Media Integration with PR

This interview was recently published by The Center for Sustainable Journalism, and readers of this blog can join me at the upcoming Social Media Integration Conference for 20% off the early bird rates! See below for details. Center for Sustainable Journalism: What does social media outreach have in common with traditional PR, and how does it [...]

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Discussing Video and Social Media

During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases?  How? 2.  As a follow-up:  How much old-school b-roll are you using? Are your audiences asking for it? 3.  On which social media platforms have [...]

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Raising rates, Monitoring and More

We discussed some of the hottest topics now facing #solopr pros during this week’s Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media measurement? 3) This week, @M_Heffernan had a blog post suggesting PR firms are [...]

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Fish or Cut Bait

This week’s #solopr Twitter chat was once again a fun and informative hour. In honor of the former (and the fact that it’s April Fool’s Day), I couldn’t resist including an image that relates to an inside joke among chatters – the transcript reveals why this week’s discussion was dubbed the “fish chat” by some. [...]

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