Solo PR Pro | Successful Freelance PR Consulting

Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In a recent #SoloPR Twitter chat, we talked a bit about approaches and tools used by some community [...]

During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much “social media” presence will you have during the holidays (btwn Christmas & New Yr). Same as always or taking break? #solopr 2. What [...]

During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online bookmarking/sharing? #solopr 2. If low-profile prospect asks for references from your high profile clients, & you don’t want to [...]

During the September 21 #solopr Twitter chat, independent PR pros shared insight on blogger outreach programs, Klout scores, the Netflix saga, & more. Specifically, the following questions were addressed: 1. When you build a blogger outreach program and compile lots of info (Alexa Rank, Page Rank, etc.) how much do you share w/client? #solopr 2. [...]

During the August 24 #solopr Twitter chat, independent PR pros discussed sharing pricing information, using current events in media pitches, and social media referral sources. Specifically, the following questions were addressed: 1. We’ve seen posts lately from @MackCollier, @spinsucks and @ericamallison on this lately: do you post your prices online? #solopr 2. @KeithTrivitt of @prsa [...]

During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance family and work? #solopr 2. @jgombita asks, What is your main impetus for participating [...]

During the August 3 #solopr Twitter chat, independent PR pros shared insight on personal social media profiles, assessing client interest, buying Twitter followers, & more. The following questions helped guide the conversation: 1. Can you have a personal profile, as in private FB/Twitter accts? Can u post about a competitor’s product if on personal acct? [...]

During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox’s recent change in terms of service. The following questions helped guide the conversation: 1. Post by @vanessacamones said “Say No to Silicon Valley’s Bully” http://ow.ly/5y1Xv re: M. Arrington- thoughts [...]

You may have heard that Google+, a new social media service from Google, was unveiled last week (not to be confused with the +1 button, which Google also released recently). In the wake of an avalanche of press coverage, you may want to do what I always do: take a slow and steady, wait and [...]

During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to find *subcontractors*? Success/fail? #solopr 2. What is the best way to enter PR competitions without revealing confidential information of your [...]