Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. But what about goal-setting? When you run your own...
SMART goals
Get SMART About Marketing and PR
Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. With many disciplines converging, it is almost certain that the scope of your work over the last couple...
Get SMART: Setting Goals that Work
To some of us, the goal-setting process may seem like a tiresome chore, but in reality it can be the key to having fun in your business. Goals give us focus and can contribute not just to the success of our business, but also to our enjoyment of our work. A goal can keep you engaged and energized.