This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading...
seo
Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty
Recently Google updated their guidelines on links specifically calling out press releases. The update has caused some confusion among PR professionals. We asked SEO pro, Jon Rognerud to help explain the changes. Keywords, content, and links are paramount to success in...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Getting on Board with Google+
Regular readers will recall that I suggested a taking a wait-and-see approach to Google+ when it first launched (especially since the search giant has a less than stellar track record when it comes to social). Though it’s no panacea, the verdict is in: if you haven’t...