Solo PR Pro | Successful Freelance PR Consulting » public relations

Generalist/Specialist, Image Consulting, & More

Kellye Crane — Thu, 13 Oct 2011 12:15:05 +0000

During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed:

1. Is it better for a #solopr pro to be a generalist or a specialist?

2. Recently, a PR pro got caught using f-bomb, etc. re: blogger: http://bit.ly/ospMji Do these stories make us all look bad? #solopr

3. What place does image consulting have in PR world, or how closely does it relate to PR? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

Holiday Press, Increasing Clientele, & More

Kellye Crane — Thu, 06 Oct 2011 12:15:48 +0000

During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed:

1. Client’s focused on deliverable that may not meet his goal. How do I help him find value in other objectives/outcomes? #solopr

2. What are your best tips for garnering holiday press? #solopr

3. What if client only wants “big” coverage, and isn’t willing to speak with smaller outlets? #solopr

4. How would you recommend increasing clientele for ppl who are just starting? #solopr

5. Is anyone going to the PRSA Conference in Orlando? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Solo For The Long Haul, TechCrunch Drama, & More

Kellye Crane — Thu, 15 Sep 2011 12:15:11 +0000

During the September 14 #solopr Twitter chat, which was guest moderated by Amy Sept of Nimbyist Communications, independent PR pros discussed handling former clients, being solo for the long haul, the current TechCrunch drama, and interesting uses of PR. Specifically, the following questions were addressed:

1. How do you respond when a former client, who didn’t take your advice and ended your contract, calls out of the blue? #SoloPR

1a. Would you approach the project differently based on past experience? #SoloPR

2. Are you planning to be solo for the long haul? #SoloPR

2a. What are barriers to long-term solopreneurship? Is it just about client flow or are there other issues? #SoloPR

3. Is everybody familiar with what’s been happening with TechCrunch editorial? http://bit.ly/qkm2Ys As a PR pro, what happens when this kind of dust up happens to such a large target? #SoloPR

4. What’s the most interesting use of PR you’ve seen lately? #SoloPR

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post. And a special thanks to Amy Sept for guest moderating!

Work Situations, Inattentive Clients, & More

Kellye Crane — Thu, 28 Jul 2011 12:15:35 +0000

During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed:

1. Do you work from home, or an off-site office? Pros/cons? #solopr

2. Do you know how much you want to grow? How do you decide? #solopr

3. What’s the best way to find contact info for press that you haven’t work with before? #solopr

4. How do you handle when clients have other priorities, not paying attention to PR program. deadlines etc.? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Blogging, Scandals, & More

Kellye Crane — Thu, 21 Jul 2011 13:00:57 +0000

During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation:

1. I have a new personal blog. Not sure if I need to do a separate blog for PR/prof voice. Would rather not. Suggestions? #solopr

2. We’ve all heard of News of the World scandal-how important is it for non-British PR practitioners to pay attention? #notw #solopr

3. If you have subcontractors helping you, and they flake out at the last minute, what do you do? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Radio, ProfNet, Measurement, & More

Kellye Crane — Thu, 26 May 2011 12:15:29 +0000

During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges. Specifically, the following questions were addressed:

1. This article (by a radio person) on “Why Radio Still Matters” http://ow.ly/52xFx inspired me to ask, do you think it does? #solopr

2. @TexAnne recently asked, are any #solopr pros are using ProfNet Connect with success?

3. Has PR become a dirty word in social media? #solopr

4. @Shonali is going to be our guest next week to talk measurement. What are your biggest challenges in that area (for next wk) #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that our previous transcript service is down, so this week’s transcript is in reverse chronological order. We’re working to find an easier to read format.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Time-Keeping, Media Connections, & Small Biz Publicity

Kellye Crane — Thu, 28 Apr 2011 12:15:56 +0000

During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed:

1. What do you use for time keeping programs/systems?

2. How can you make connections with the media when they don’t know who you are?

3. What are some creative/low-cost strategies/tactics to generate publicity for sm biz?

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Social Media Non-Believers, Stubborn Clients, & More

Kellye Crane — Thu, 21 Apr 2011 12:15:35 +0000

During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation:

1. How do you handle clients that don’t believe their targets use Social Media? for ex, one targeting the luxury traveler?

2. If a client wants to pump out 4 press releases a month, whether it’s newsworthy or not, what do you do?

3. As a new #solopr, would you give a big discount to a client who offers to or does actively help you grow your business?

4. Should someone start using a branded account on Twitter before their website is launched, or wait until there is a splash page?

5. PR named the #2 most stressful job: http://bit.ly/eTKXgP (h/t @cubanalaf). Is the #solopr life more or less stressful?

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Thanks to Jennifer Spivak for compiling this post.

Upscale Clients, Membership Sites, Firing An Under-Performer, & More

Kellye Crane — Thu, 31 Mar 2011 12:15:25 +0000

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing, and journalists’ social media behavior. The following questions were addressed:

1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown.

2. What’s the upside/downside to appearing in paid, premium content for our clients? Are membership sites worth pursuing?

3. From a community member: How do you fire someone who’s not performing? (as a solo I’m out of practice w/this one!)

4. Whether or not employed in your target media, what behavior/engagement do & don’t you like to see from journos in social media?

Be sure to check out the transcript in PDF for the full discussion. What’s your take on these important PR topics?

Thanks to Jennifer Spivak for compiling this post.

Paying for Online Content, PR Measurement, Retweets, & More

Kellye Crane — Thu, 24 Mar 2011 12:15:51 +0000

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation:

1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think?

2. Revisiting this topic: What tools/methods are you currently using to monitor client/ industry coverage?

3. A participant on this chat has said all the RTs make her “cuckoo.” What say you?

4. Information overload seems worse than ever. How do you decide what to read (online and print) and make time for it?

Be sure to check out the transcript in PDF for the full discussion. How would you answer these interesting questions?

Thanks to Jennifer Spivak for compiling this post.