Solo PR Pro | Successful Freelance PR Consulting

An important technique for building your profile and credibility is to speak at events. Speaking at conferences that target your peers can lead to new business referrals, and events that target your prospective clients can yield a nice stack of interested executive business cards. I’ve had the opportunity to work on programming for a number [...]

There are many people who suggest that all business professionals should be blogging. But what does Mack Collier, founder of the hugely popular #Blogchat and long-time blogger at MackCollier.com (previously The Viral Garden), think? I had a chance to interview Mack recently – the answer may surprise you! What do you think about Mack’s recommendations [...]

During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people’s Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO and/or Profnet? Have you ever had success with either? 3.  Do [...]

During the #solopr Twitter chat this week, consultants in PR and social media offered tips on a wide-range of topics, addressing the following questions: 1. How often during the year do you work on the administration and branding of your business? Do you ever center a week or two on it? 2. What start up costs are [...]

What are the networking secrets of the top Solo PR Pros? As part of the #solopr Twitter chat held the week of August 23, pros in PR consulting shared their experiences and advice on this and other topics. We addressed the following questions: 1.  How do you follow up with potential clients without appearing too [...]

During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2.  What do you think about NEWSBASIS (the PR/journo networking site)? 3.  Do you take rush jobs? Any guidelines or [...]

This week’s #solopr chat on Twitter was a lively discussion (as always!). Questions included the following: 1. Do you have recommendations for the best ways to track radio and TV PSAs? 2. How important is it for PR pros to promote their own (personal) image, i.e. w/personal blog, tweets etc? 3. For an upcoming article [...]

We’ve all been there: one day we look up, and we haven’t done our professional networking in a while. But if you haven’t spoken to a contact since the last millennium, what excuse can you use to reconnect? Of course, if you have a great relationship with one of your former clients it’s easy to [...]

As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following: 1) Do you provide a client with a variable rate sheet, or just say “this is what I charge?” 2) How are other #solopr pros creatively using their Web sites for self promotion? 3) [...]

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep [...]