Solo PR Pro | Successful Freelance PR Consulting

During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or only get paid when the objective met? 2. When responding to [...]

This is a guest post from Jenny Schmitt of CloudSpark. With New Year’s Resolutions being quickly forgotten and with Tax Time still a few months ahead, I conducted a short survey of solo PR pros to see what our storage habits were when it our daily work – client communications and results.  Proper disclosure, I [...]

During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1. What tools do you use for group collaboration- not just conversation, but also a place to store [...]

As part of the #solopr Twitter chat this week – at the halfway mark in 2010 – we covered a variety of questions/topics submitted by the Solo PR Pro community: 1)  Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash? Keep quiet? 2)  How do solos choose which Webinars/conferences to [...]

As small business people, we need to take an honest look at the time we’re willing to invest. Do I have the time to help someone learn more about public relations or would I rather pay someone to go away and get the job done?

The holiday period is a good time to remember a critical strategy for your long-term success: the importance of taking some time off – away from your business – to regroup, renew and re-energize. All of the long-standing, profitable Solo PR Pros I know are committed to their quality of life outside of work. Every [...]

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing [...]

Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found [...]