Solo PR Pro | Successful Freelance PR Consulting

There are many electronic systems available to help independent consultants track their time. But here’s a secret: some of us still find that we like our old-school paper-based methods best. Many in the Solo PR Pro community have asked what I use — in this video, I demonstrate the “system” I’ve developed over my 15 [...]

You may have heard that Google+, a new social media service from Google, was unveiled last week (not to be confused with the +1 button, which Google also released recently). In the wake of an avalanche of press coverage, you may want to do what I always do: take a slow and steady, wait and [...]

During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges.  Specifically, the following questions were addressed: 1. This article (by a radio person) on “Why Radio Still Matters” http://ow.ly/52xFx inspired me to ask, do you think it does? #solopr 2. @TexAnne [...]

During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do you think about a sm project client that hints extra (unbilled) work could yield [...]

During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed: 1. What do you use for time keeping programs/systems? 2. How can you make connections with the media when they don’t know who you are? 3. [...]

The reasons to attend an event like South by Southwest (SXSW) are varied, and sometimes seem a bit obtuse to those not in attendance (“I have better things to do than go to a lot of parties,” many say). However, as we discuss on a regular basis in the Solo PR community, networking is key [...]

During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone platform and apps for #PR? 2. Do you have any tips for getting started [...]

During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or only get paid when the objective met? 2. When responding to [...]

This is a guest post from Jenny Schmitt of CloudSpark. With New Year’s Resolutions being quickly forgotten and with Tax Time still a few months ahead, I conducted a short survey of solo PR pros to see what our storage habits were when it our daily work – client communications and results.  Proper disclosure, I [...]

During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1. What tools do you use for group collaboration- not just conversation, but also a place to store [...]