Solo PR Pro | Successful Freelance PR Consulting

Chatting at the Mid-Year Point

As part of the #solopr Twitter chat this week – at the halfway mark in 2010 – we covered a variety of questions/topics submitted by the Solo PR Pro community: 1)  Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash? Keep quiet? 2)  How do solos choose which Webinars/conferences to attend, considering [...]

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PR Interns or Assistants – Which is Right for You?

As small business people, we need to take an honest look at the time we’re willing to invest. Do I have the time to help someone learn more about public relations or would I rather pay someone to go away and get the job done?

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To Be Successful, Take a Break

The holiday period is a good time to remember a critical strategy for your long-term success: the importance of taking some time off – away from your business – to regroup, renew and re-energize. All of the long-standing, profitable Solo PR Pros I know are committed to their quality of life outside of work. Every single [...]

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Are You Pretending To Be Busy?

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing for [...]

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44 Tools for the PR Consultant’s Toolbox

Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found most [...]

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