Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to...
pricing
What You’re Getting Wrong About Pricing
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and...
How to Raise Your Rates in 2021 and Beyond — A Guide to Charging as a Solo PR Pro
The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think about how...
Knowing Your Worth as a Solo PR Pro
New and seasoned solo PR Pros often struggle with what to charge. You may consider the market, economy, scope, industry, and competitive landscape but ultimately what to charge comes down to how much the client will value you. In this TEDx talk, pricing consultant....
How and When to Raise Your Rates
This post is from the latest ebook in our Show Me the Money! series. This six-part series is a step-by-step, hands-on course to help you maximize profits and take your business to the next level. The series provides resources and examples to help you achieve a more...
How Not to Go Broke by Pricing for Profit
At this time of year, many independent communication professionals are reviewing their rates and making decisions about their pricing strategy for the new year. In this guest post, Solo PR Pro premium member and Summit speaker, Daria Steigman of Steigman...
How to Charge for PR Consulting Services
What fee rates should public relations consultants charge? If there’s one key question for freelance PR consultants, both newbies and veterans alike, it’s this one. Of course, there is no one-size-fits-all solution, and over the years we've addressed many aspects of...
Flat Rate vs. Hourly, Email Marketing, & More
During the June 27 #solopr Twitter chat, independent PR pros discussed flat rate vs. hourly pricing, integrated email/CRM solutions, and email marketing for clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
New Business: Is There A Right Time To Say No?
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. In last weeks’ #SoloPR chat, we talked about the circumstances in which an indie consultant might elect to decline a work offer and the best ways to handle communicating a “No, thank you”...