Solo PR Pro | Successful Freelance PR Consulting

Those who aren’t independent consultants might think there is rivalry and discord among our ranks. After all, aren’t we competing against each other? Wouldn’t a little back-stabbing be expected? In fact, nothing could be further from the truth. The reality is virtually all PR and MarCom consultants behave as if we’re members of a highly [...]

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is no longer. If you’ve recently been laid off, or are concerned [...]

This is the first guest post on Solo PR Pro, and it comes from popular PR blogger Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging and plays devil’s advocate on Twitter as @ScottHepburn. A blogger recently shared with me an anecdote about [...]

Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]

Despite some reports to the contrary, the media is not dying. But there are dramatic changes taking place and, chances are, this is not completely news to you. As PR pros, most of us have seen long-time relationships with key reporters end as they get laid off and move on. Advertising’s place in the marketing [...]

Perhaps you’ve seen the controversy around embargoes in recent months, or you may be blissfully unaware. But the issue of how best to handle important news (a big product rollout, for example) is always an important one. What does the recent commotion mean for independent PR pros, who are usually operating without the clout of [...]

We know they’re out there. The people who say they’re in PR, but they really just play a numbers game – sending as many emails as possible, in hopes of getting a small percentage of recipients to cover their clients. In fact, most of us have probably competed for business against these spammers in sheep’s [...]

The times they are a’changin. If you’re working in marketing communications or PR, you’ve no doubt encountered this already. With the now fast-changing media landscape, in many ways we’re in the Wild Wild West. The rules have yet to be established, and not everyone agrees on what the future will hold. In this atmosphere, PR-bashing [...]

As I talk to friends and colleagues, I’ve found that a number of PR and marketing communications professionals are not reading many blogs. Those they do read are often related to clients, and quite a few folks have confessed to me that they don’t use RSS to keep up (you know who you are!). It’s [...]

In our go-go-go world, many of us are conditioned to feel guilty when we’re not doing something related to our business. Add this to the fact that most of us don’t get paid when we’re not working, and many independent PR and MarCom consultants fail to take sufficient time off throughout the year (which is [...]