Solo PR Pro | Successful Freelance PR Consulting

Lists of people to watch in marketing often come under fire for being light on diversity. Here’s the thing: including those with ethnic, cultural and religious differences is not hard to do! Some say there’s a diversity deficit, and that may be true, but as with many things, my (obviously very biased) opinion is that [...]

During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We’re almost at 2011 half-way pt. How is everyone doing on their business goals? #solopr 2. Are you using a referral system or relying mostly on ad hoc [...]

During this week’s #solopr chat on Twitter, we had a lively conversation that included the pros and cons of the various labels we use for ourselves. Is it better to position oneself as a consultant, freelancer, independent contractor, or some other title? This discussion made clear that there are many different perceptions and connotations, often [...]

During a recent #solopr chat on Twitter, I made the following statement: Remember: it’s worse to work for free than to not work at all. While many pros agreed with me, some had serious questions about this advice (below). But aside from new business opportunities (which are unpaid in virtually all cases), working for free [...]

One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1)  How do you handle vacation, maternity leave, sick days, etc.? 2) What [...]

This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]

How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the importance of social media, because for PR [...]

The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List feature. While many of us (myself included) have yet to [...]

This week’s #solopr chat – held each Wednesday from 1-2 p.m. Eastern on Twitter – got into the nitty gritty of one of the top issues facing PR professionals today: news distribution. Be sure to check out the transcript here in PDF, or online, for astute insights from the wise and experienced Solo PR Pros [...]

The November 11 edition of the #solopr Twitter chat took on a life of its own (as all good chats do). We tackled tough topics, including the extent to which agency experience is helpful to Solo PR Pros, and whether PRSA membership is useful to an independent practitioner. Multiple viewpoints were expressed on all sides [...]