Solo PR Pro | Successful Freelance PR Consulting

Success Stories: Narciso Tovar

Having recently established himself as full-time Solo PR Pro, Narciso Tovar of Big Noise Communications has more than 13 years of public relations expertise with a remarkable track record. He considers himself both a teacher and student in external communications and social media, serving both as a mentor and sponge as new ideas are developed.  [...]

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Are You Ready for Faster PR?

This is the first guest post on Solo PR Pro, and it comes from popular PR blogger Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging and plays devil’s advocate on Twitter as @ScottHepburn. A blogger recently shared with me an anecdote [...]

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Modern PR: The Next Wave

Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]

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Modern PR Series: What You Need to Know About Public Relations Today

The times they are a’changin. If you’re working in marketing communications or PR, you’ve no doubt encountered this already. With the now fast-changing media landscape, in many ways we’re in the Wild Wild West. The rules have yet to be established, and not everyone agrees on what the future will hold. In this atmosphere, PR-bashing has become [...]

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End of Year Tips for Consultants

The end of the year is fast-approaching, but there’s still time to think about some of the items that should be on any independent consultant’s radar: Consider hiring an accountant – Most accountants become insanely busy as soon as the new year arrives, and many do not take on new clients after January 1. I’m a [...]

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