When a prospective client requests a proposal, do you excitedly hop right on it? Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. In this post Solo PR PRO...
new business
How to be a PR Rainmaker
The following is a guest post from Tom McMakin, CEO of Profitable Ideas Exchange (PIE). Ashley looked out her office window on Broadway over at the Flatiron Building and counted the floors, calculating the approximate number of people who worked there. It was...
Put Proactive Business Development on Your Agenda
When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end....
Keeping the Funnel Fed— Summer Strategies
We’re all familiar with Aesop’s fable, “The Grasshopper and the Ant:” in the summer time when the living was easy, the grasshopper sung and played – neglecting to store food for the winter like his friend the ant. When winter came the ant was ready, but the...
Weird Prospective Clients & More
During the June 12 #solopr Twitter chat, independent PR pros discussed weird prospective clients, planning for business support, and working when the weather's nice outside. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Brushing Up on In-Person New Business Presentations & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
Year-End Purchases, 2013 Goals, & More
During the December 12 #solopr Twitter chat, independent PR pros discussed year-end purchases, effective new business tactics, and goals for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
The Most Valuable Social Media Tool & More
During the October 24 #solopr Twitter chat, independent PR pros discussed new business research, the most valuable social media tool, and how to market your product. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
New Business, Reducing Stress, & More
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Social Media Vacations, Accounting Software, & More
During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much "social media" presence will you...
New Business, Renegotiating Client Contracts, & More
The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links...