Solo PR Pro | Successful Freelance PR Consulting

Don’t Be PR Roadkill

How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the importance of social media, because for PR consultants [...]

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Using Social Media – Come Out from Behind the Curtain

Most PR consultants have been trained from early in our careers to work behind the scenes. We’ve typically served clients or company executives as the spokespeople, and it’s deeply ingrained that the spotlight should shine on them alone.  Today, it’s time to come out from behind the curtain. Chalk this up as yet another way that [...]

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What Disclosure Issues Mean for PR

Controversy has been swirling in online and blogging circles for some time about the thorny issues of disclosure and conflicts of interest. When it comes to blogs’ coverage of products and services, there are gray areas all over the place – some of them intentional, while other ambiguities simply come with the medium. Within this gray [...]

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