In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. The issue of trust, however is not confined to public viewpoints but the trust of...
media
Monetizing Media Mentions with Facebook Retargeting
by Jennifer Spivak A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. The woman, who ran an e-commerce business on Shopify, wanted to know if there was a way to use...
Chat Recap: Big Brands, Bold Steps and the Freedom to be You
This week big brands made bold moves in fighting inaccuracies and managing their reputation, which made for great discussion during the June 25 #Solo PR twitter chart. An international group of independent communication professionals weighed in with opinions and...
Chat Recap: Polar Vortex, Presentation Slip-Ups and Keeping the New Year Spirit Alive
January 8 marked the first #solopr Twitter chat of 2014. Independent communication pros kicked off the year with a robust chat as they discussed the following topics of interest: What do you do when an unexpected event (e.g. polar vortex) dominates the news- and you...
Pitching Freelance Journalists & More
During the May 29 #solopr Twitter chat, independent PR pros discussed pitching freelance journalists, handling MIA clients, and sending out new business proposals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Crisis Comm Resources, Avoiding Social Media Mishaps, & More
During the October 10 #solopr Twitter chat, independent PR pros discussed crisis communication resources, media contact lists, & ways to avoid social media mishaps. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Business Planning, Online Newsrooms, & More
During the September 5 #solopr Twitter chat, independent PR pros discussed business planning, online newsrooms, and adjusting to social media changes. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Project Fees, Timing, & More
During the August 29 #solopr Twitter chat, independent PR pros discussed setting project fees, timing announcements around holidays, building connections with media, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Contacting Media During the Summer Months & More
During the June 6 #solopr Twitter chat, independent PR pros discussed leaked LinkedIn passwords, entrepreneurship, and contacting media during the summer months. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...