Tag Archive | "marketing"
PR Consulting Clients Want Specialists
This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble. Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]
Continue reading...Do You Have Ugly Stuff?
Tuesday, February 2, 2010
Design plays an important role in establishing credibility -- especially important for independents.
Continue reading...How to Build a Name for Yourself
Tuesday, January 19, 2010
A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.
Continue reading...Consultants: Celebrate Independents’ Day!
Friday, July 3, 2009
As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today’s sometimes difficult market, being your own boss is extremely gratifying. Among my favorite perks: No one else calls the shots – your fate is in your [...]
Continue reading...What Disclosure Issues Mean for PR
Thursday, June 11, 2009
Controversy has been swirling in online and blogging circles for some time about the thorny issues of disclosure and conflicts of interest. When it comes to blogs’ coverage of products and services, there are gray areas all over the place – some of them intentional, while other ambiguities simply come with the medium. Within this gray [...]
Continue reading...- PR Consultants Have the Freedom to be Human
- On Firing a Client
- Why You Need an Online Home Base - and How to Get One
- Success Stories: Shonali Burke
- Using Social Media - Come Out from Behind the Curtain
- Victorino: Great post! Though it was written more than a year...
- PR Cog: Thanks so much for the vote of confidence Heather,...
- PR Cog: Hi Lori -Thanks so much for the advice, gr...
- PR Cog: Thank you very much Karen. I'd much rather ha...
- PR Cog: Tee hee, always a surprise in store :) Thank you...
- How a Cog Breaks Free – an Interview with PRCog
- Lessons Learned
- The Solo PR Pro Community Grows
- When to Tap Your Network
- Time management, monitoring and more
#solopr discussions on Twitter
- This is an excellent idea, particularly in a challenging env: @jill_pr @KelleyeCrane next #solopr How did you get your first client? tkgpr (Tracey Gordon)
- Twitter is the ultimate focus group! @VirtueIMC #solopr KatRow (Katie Rowland)
- I am missing Paris! If you didn't see my interview about working from Paris, check it out: http://soloprpro.com/work-from-paris-oui/ vchereskin (Valerie Chereskin)
- RT @akenn: Great advice on productivity tools in #solopr today! Will check out glasscubes, teuxdeux, toodledo, readitlater, evernote suzanneskyvara (Suzanne Skyvara)
- @KelleyeCrane Topic idea for next #solopr : How did you get your first client? jill_pr (Jill Scheyk)
- @kellyecrane Couldn't DM you. Topic idea: What didn't you know how to do when you started that you were embarrassed to say? #solopr KateRobins (Kate Robins)
- I missed the #soloPR chat but I've used teux deux. I added "Don't Break The Chain" to my most important project that must be done daily. sparklyhero (Ms. B)
- RT @akenn: Great advice on productivity tools in #solopr chat today! Check out glasscubes, teuxdeux, toodledo, readitlater & evernote mvroom (Michelle Vroom)
- RT @KellyeCrane: Q4: Remember: it's worse to work for free than to not work at all. #solopr rantonette (Ron Antonette)
- Great #solopr chat today and app recommendations! Looking forward to the transcript. PRAnnieD (Annie Drury)
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Tuesday, February 9, 2010
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