Solo PR Pro | Successful Freelance PR Consulting

I’m afraid the time has come – some PR pros need a dose of tough love. I know you’re out there: PR and MarCom consultants with no presence online whatsoever. Many of you may have a Web presence, but perhaps it’s anemic and a cohesive strategy is lacking. Now let me scare you straight. We’ve [...]

To me, being a PR/MarCom consultant is the greatest job in the world. I’m so passionate about the virtues of working for yourself versus someone else, I started this blog! But I don’t advocate everyone take the leap willy nilly. The truth is there are times when a look before you leap strategy might serve [...]

Controversy has been swirling in online and blogging circles for some time about the thorny issues of disclosure and conflicts of interest. When it comes to blogs’ coverage of products and services, there are gray areas all over the place – some of them intentional, while other ambiguities simply come with the medium. Within this [...]

Solo PR Pro successes come from all walks of life, and everyone’s story is unique. Since each PR and MarCom consultant makes his or her own rules, there’s much we can learn from the experiences of others. To that end, I’m thrilled to unveil our first interview in what will become a regular Success Stories [...]

Those who aren’t independent consultants might think there is rivalry and discord among our ranks. After all, aren’t we competing against each other? Wouldn’t a little back-stabbing be expected? In fact, nothing could be further from the truth. The reality is virtually all PR and MarCom consultants behave as if we’re members of a highly [...]

Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible – [...]

The times they are a’changin. If you’re working in marketing communications or PR, you’ve no doubt encountered this already. With the now fast-changing media landscape, in many ways we’re in the Wild Wild West. The rules have yet to be established, and not everyone agrees on what the future will hold. In this atmosphere, PR-bashing [...]

In our go-go-go world, many of us are conditioned to feel guilty when we’re not doing something related to our business. Add this to the fact that most of us don’t get paid when we’re not working, and many independent PR and MarCom consultants fail to take sufficient time off throughout the year (which is [...]

Are you looking to break free of the cubicle? With the U.S. Bureau of Labor and Statistics predicting that public relations as a field will continue to grow by 18 percent from 2006 to 2016, there are many opportunities to do just that as an independent PR consultant. The advantages are clear. In a 2006 [...]