Solo PR Pro | Successful Freelance PR Consulting

Lately, there seems to be a recurring trend among many independent PR consultants – stress! For most of us, it comes as no surprise that PR was recently named among the top 10 stressful fields. With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends on effective stress [...]

During the #solopr Twitter chat this week, we addressed questions from the community that centered around looking at the big picture for your business. The topics included: 1) How do you know when it’s time to start hiring staff and turn your solo practice into an independent agency? 2) How can I demonstrate my value/sell myself [...]

As part of this week’s #solopr Twitter chat, top PR consultants discussed a wide-range of topics, addressing the following questions: 1) What wire services have you used, and which do you prefer? Is wire distribution important these days? 2) How do solos collect on unpaid bills, and can the debts be written off on taxes? [...]

As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following: 1) Do you provide a client with a variable rate sheet, or just say “this is what I charge?” 2) How are other #solopr pros creatively using their Web sites for self promotion? 3) [...]

During a recent #solopr chat on Twitter, I made the following statement: Remember: it’s worse to work for free than to not work at all. While many pros agreed with me, some had serious questions about this advice (below). But aside from new business opportunities (which are unpaid in virtually all cases), working for free [...]

During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and assistants? Where/how do they work? 3) Is it acceptable to [...]

This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you “fire” a difficult client without being seen as responsible for the “challenges” [...]

Jeremy Pepper has been blogging for seven years at Pop! PR Jots, and this early adopter is known for not pulling punches. The interesting thing is, whether he’s on his blog telling people to shut the —- up, or on Twitter letting folks know when they’re blowing hot air, he’s usually correct. It also helps [...]

This is a guest post from Heather Whaling of Geben Communication. I fired a client last week. If this is some sort of “rite of passage” that every SoloPR person experiences at some point in her career, I guess I’m officially a member of the club. While I’m a new SoloPR person — on my [...]

This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]