Solo PR Pro | Successful Freelance PR Consulting

During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos fill the void of group brainstorms (e.g. whiteboard sessions)? [...]

The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start? 2. How can a Solo PR do it all effectively [...]

On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case, photographer) tries to change an agreement midstream and holds work “hostage”? 3) [...]

During the #solopr chat on Twitter this week, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. Media and industry publications are quick to use the term “PR disaster.” In your experience, what really constitutes a PR disaster? 2. Would you charge for work that brought results [...]

Family emergencies can serve as a reminder that there is much more to life than work – these times can offer an amazing opportunity to pause and reflect on our own priorities. Unfortunately, even during periods of grief or illness, we tend to measure ourselves against others who appear to have achieved superhero status. As [...]

During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1)  Does anyone have a co-op, biz partner or share office space? How’s that working out? 2)  How do you charge for full-day sessions w/a client? Hourly [...]

As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, including the following: 1. A community member wanted to discuss @ginidietrich‘s post: It’s Time to Rid PR Firms of the Billable Hour. What do you think of billing by the hour? 2. How do you deal with [...]

Lately, there seems to be a recurring trend among many independent PR consultants – stress! For most of us, it comes as no surprise that PR was recently named among the top 10 stressful fields. With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends on effective stress [...]

During the #solopr Twitter chat this week, we addressed questions from the community that centered around looking at the big picture for your business. The topics included: 1) How do you know when it’s time to start hiring staff and turn your solo practice into an independent agency? 2) How can I demonstrate my value/sell myself [...]

As part of this week’s #solopr Twitter chat, top PR consultants discussed a wide-range of topics, addressing the following questions: 1) What wire services have you used, and which do you prefer? Is wire distribution important these days? 2) How do solos collect on unpaid bills, and can the debts be written off on taxes? [...]