Solo PR Pro | Successful Freelance PR Consulting

Success Stories: Shonali Burke

Our latest Solo PR Pro success story is the fascinating and always engaging Shonali  Burke, ABC. Based in the Washington, D.C., area, Shonali is the IABC-accredited, award-winning principal of Shonali Burke Consulting. She blogs at Waxing UnLyrical, under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Much to her husband’s [...]

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Jason Falls on Becoming a PR/Social Media Consultant

SoloPRPro.com Speaks with Jason Falls on Becoming a PR/Social Media Consultant

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Consultants: Celebrate Independents’ Day!

As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today’s sometimes difficult market, being your own boss is extremely gratifying. Among my favorite perks: No one else calls the shots – your fate is in your [...]

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Can You Leave Your Job to Consult Today?

To me, being a PR/MarCom consultant is the greatest job in the world. I’m so passionate about the virtues of working for yourself versus someone else, I started this blog! But I don’t advocate everyone take the leap willy nilly. The truth is there are times when a look before you leap strategy might serve you [...]

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Are You Pretending To Be Busy?

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing for [...]

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