Solo PR Pro | Successful Freelance PR Consulting

No Freedom without Independence

This weekend the U.S. will celebrate the July 4th holiday, and we’ll all pause to appreciate the freedoms we often take for granted. In fact, there is no freedom without independence, and those of us who’ve chosen to ply our public relations trade independently know this well. Exempt from external control and empowered to manage our [...]

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How a Cog Breaks Free – an Interview with PRCog

For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

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Lessons Learned

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

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On Firing a Client

This is a guest post from Heather Whaling of Geben Communication. I fired a client last week. If this is some sort of “rite of passage” that every SoloPR person experiences at some point in her career, I guess I’m officially a member of the club. While I’m a new SoloPR person — on my own since [...]

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Wisdom of #solopr Chatters

The November 11 edition of the #solopr Twitter chat took on a life of its own (as all good chats do). We tackled tough topics, including the extent to which agency experience is helpful to Solo PR Pros, and whether PRSA membership is useful to an independent practitioner. Multiple viewpoints were expressed on all sides [...]

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