As a Solo PR Pro, negative predictions about the economy can be unsettling. However, many solos have not only survived in a terrible economy but thrived. In fact, a downturn can be a boom period for Solo PR Pros, with companies needing the expertise and efficiency...
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AB5, PROAct and the Solo PR PRo
California Assembly Bill 5 (AB5) went into effect on January 1, 2020 and its impact can be felt beyond state boundary lines. The bill was intended to protect gig-economy workers from being misclassified, but has made it difficult for those who choose to work...
Six Reasons Solo PR Pros Should Serve on a Board
Introduction: One of the many benefits of being a Solo PR Pro is the ability to choose the clients and type of work you do. You have the flexibility to work with clients doing work that interests you or for causes that you support. Many Solo PR Pros are also fulfilled...
Chat Recap: Discounting Your Prices, Working For Free, And More
On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...