Solo PR Pro | Successful Freelance PR Consulting

During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance family and work? #solopr 2. @jgombita asks, What is your main impetus for participating [...]

Regular readers will recall that I suggested a taking a wait-and-see approach to Google+ when it first launched (especially since the search giant has a less than stellar track record when it comes to social). Though it’s no panacea, the verdict is in: if you haven’t already, it’s time to start exploring Google+ (if you [...]

You may have heard that Google+, a new social media service from Google, was unveiled last week (not to be confused with the +1 button, which Google also released recently). In the wake of an avalanche of press coverage, you may want to do what I always do: take a slow and steady, wait and [...]

I’m afraid the time has come – some PR pros need a dose of tough love. I know you’re out there: PR and MarCom consultants with no presence online whatsoever. Many of you may have a Web presence, but perhaps it’s anemic and a cohesive strategy is lacking. Now let me scare you straight. We’ve [...]