Solo PR Pro | Successful Freelance PR Consulting

Need to get pumped up for that big presentation or new business call? Having a moment where you want to appreciate the freedoms of being independent? For these occasions and more, we now have our own playlist! Checkout the Go Solos! list on Spotify, and if you’re looking to become a PR consultant, there’s also [...]

This is not your typical “vote for my panel” blog post (well, not exactly), but I do have a session in the South by Southwest (SXSW) Panel Picker this year. The Panel Picker process is often maligned as a popularity contest that requires potential speakers to pimp, which is one of the reasons I’ve never [...]

    Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro.  I’ve been preaching the importance of vacations for years. For the next week, I’m putting my money where my mouth [...]

I’m happy to announce a fun opportunity to raise a glass with your friends and colleagues, and expand your network of fellow independent public relations practitioners. All indie PR pros (and friends) are invited to a happy hour meetup, co-hosted by Solo PR and the PRSA Independent Practitioners Alliance (IPA), on Sunday, October 17, 6:30-8:00 [...]

Lately, there seems to be a recurring trend among many independent PR consultants – stress! For most of us, it comes as no surprise that PR was recently named among the top 10 stressful fields. With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends on effective stress [...]

PR Consultants really can work from anywhere, and when it comes to enjoying this career path there’s nothing better than mixing it up a bit. Take Valerie Chereskin, who I met at the PRSA International Conference, and who successfully spent a full month in Paris: It can be done! Have you ever been creative in [...]

As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today’s sometimes difficult market, being your own boss is extremely gratifying. Among my favorite perks: No one else calls the shots – your fate is [...]

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing [...]

When you’re an independent consultant, eventually you’ll experience one or more of the “negotiating tactics” hilariously illustrated in this video (hat tip to Brad Fitzpatrick, where I first saw it). In this economy, unfortunately such tactics become even more common. The video isn’t just funny, it’s an excellent illustration of how absurd these requests really [...]

Solo PR Pro successes come from all walks of life, and everyone’s story is unique. Since each PR and MarCom consultant makes his or her own rules, there’s much we can learn from the experiences of others. To that end, I’m thrilled to unveil our first interview in what will become a regular Success Stories [...]