We all do it on occasion. Sometimes we fool even ourselves, we're so good at pretending to be busy -- and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can't find the muse that...
fun
Songs to Solo By
We've added many new recruits to the Solo PR Pro army since we first published these playlists in 2011, and with everyone in the U.S. still recovering from eating too much turkey, now seems like the perfect time for a pick-me-up! We're re-sharing this post so everyone...
What Solo PR Pros Really Do
As you've probably seen, there's a funny little meme going around depicting the difference between what people think you do, and what you actually do for a living. For some Friday fun, I thought we solo PR pros could use one of our own! What do you think? What...
Do We Have Collective Power?
This is not your typical “vote for my panel” blog post (well, not exactly), but I do have a session in the South by Southwest (SXSW) Panel Picker this year. The Panel Picker process is often maligned as a popularity contest that requires potential speakers to pimp,...
Gone Fishing
Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro. I've been preaching the importance of vacations for years. For the...
Join Us for the First-Ever Solo PR In-Person Meetup
I’m happy to announce a fun opportunity to raise a glass with your friends and colleagues, and expand your network of fellow independent public relations practitioners. All indie PR pros (and friends) are invited to a happy hour meetup, co-hosted by Solo PR and the...
Dealing with Stress
Lately, there seems to be a recurring trend among many independent PR consultants - stress! For most of us, it comes as no surprise that PR was recently named among the top 10 . With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends...
Work from Paris? Oui!
PR Consultants really can work from anywhere, and when it comes to enjoying this career path there's nothing better than mixing it up a bit. Take Valerie Chereskin, who I met at the PRSA International Conference, and who successfully spent a full month in Paris: It...
Consultants: Celebrate Independents’ Day!
As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today's sometimes difficult market, being your own boss is extremely gratifying. Among...
A Humorous Look at Client Maneuvering
When you're an independent consultant, eventually you'll experience one or more of the "negotiating tactics" hilariously illustrated in this video (hat tip to Brad Fitzpatrick, where I first saw it). In this economy, unfortunately such tactics become even more common....
Success Stories: Jen Wilbur
Solo PR Pro successes come from all walks of life, and everyone's story is unique. Since each PR and MarCom consultant makes his or her own rules, there's much we can learn from the experiences of others. To that end, I'm thrilled to unveil our first interview in what...
44 Tools for the PR Consultant’s Toolbox
Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through...