Solo PR Pro | Successful Freelance PR Consulting

During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or for a fee. What has worked for you? #solopr 1b. Do you ever get inbound media interest [...]

It can be scary to take the leap to independence. Unfortunately, it’s this fear that keeps so many paralyzed and stuck in jobs they don’t like, dreaming of the day they can get up the guts to take the leap. Rest assured: you can do it! When I resigned from a PR agency to go [...]

During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed: 1. Do you work from home, or an off-site office? Pros/cons? #solopr 2. Do you know how much you want to grow? How do you decide? #solopr 3. What’s [...]

This post was originally published on PRSAY, the executive blog of PRSA. Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? Solo PR Pros have a great life, and I firmly believe that more people would go [...]

A man’s reach should exceed his grasp, or what’s a heaven for? -Robert Browning   Some days, reaching for what’s beyond our comfort zone feels too difficult. It’s hard to push the boundaries, and often situations outside our control test our patience and willpower. I remember shortly after college, I went to work at a [...]

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, [...]

Family emergencies can serve as a reminder that there is much more to life than work – these times can offer an amazing opportunity to pause and reflect on our own priorities. Unfortunately, even during periods of grief or illness, we tend to measure ourselves against others who appear to have achieved superhero status. As [...]

This weekend the U.S. will celebrate the July 4th holiday, and we’ll all pause to appreciate the freedoms we often take for granted. In fact, there is no freedom without independence, and those of us who’ve chosen to ply our public relations trade independently know this well. Exempt from external control and empowered to manage [...]

During this week’s #solopr Twitter chat, we discussed some of the most important questions that face independent PR consultants, especially those just starting out. Read the transcript (in PDF) for answers from top Solo PR Pros to the following questions: 1. Are your taxes done? Any surprises? 2) How many years did it take before [...]

For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]