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May 19 Chat Transcript

Kellye Crane — Thu, 20 May 2010 10:57:05 +0000

During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included:

1) Does anyone have a co-op, biz partner or share office space? How’s that working out?

2) How do you charge for full-day sessions w/a client? Hourly rate? What if clients asks for a “day rate”?

3) Do you include a termination notice in their contracts? How do you manage if a client won’t?

4) How do you handle clients that don’t pay/honor contract? Are you worried about reputation if you fight?

Download this week’s transcript in PDF for the answers, and be sure to add your tips in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

for the answers, and let us know what you’d like to add in the comments!

Raising rates, Monitoring and More

Kellye Crane — Thu, 29 Apr 2010 15:04:07 +0000

We discussed some of the hottest topics now facing #solopr pros during this week’s Twitter chat. The questions included:

1) When do you decide to raise rates, and how do you do it?

2) What applications/services do you use for media coverage or social media measurement?

3) This week, @M_Heffernan had a blog post suggesting PR firms are a waste of money. Thoughts?

4) Do you have Errors and Omissions (E&O) insurance? What are the best rates/options?

Take a look at the chat transcript in PDF for some amazing insights from top Solo PR Pros. What would you like to add? Let us know in the comments!

Why Did You Go Solo?

Kellye Crane — Thu, 15 Apr 2010 12:00:11 +0000

During this week’s #solopr Twitter chat, we discussed some of the most important questions that face independent PR consultants, especially those just starting out. Read the transcript (in PDF) for answers from top Solo PR Pros to the following questions:

1. Are your taxes done? Any surprises?

2) How many years did it take before your business had an actual profit?

2a) How long did it take you to match what you made prior to going solo?

3) Why did you go solo in the first place?

4) What are your clients doing for Earth Day 4-22?

If you weren’t able to make the chat, why did you go solo? Was it a financially profitable experience for you initially? If not, did the non-financial benefits make it worthwhile? Let us know in the comments!

Fish or Cut Bait

Kellye Crane — Thu, 01 Apr 2010 14:21:39 +0000

This week’s #solopr Twitter chat was once again a fun and informative hour. In honor of the former (and the fact that it’s April Fool’s Day), I couldn’t resist including an image that relates to an inside joke among chatters – the transcript reveals why this week’s discussion was dubbed the “fish chat” by some. I don’t know about you, but I think any group that has its own inside jokes is a true community – so thank you all for that!

This week we covered the following topics:

1) Are you charging more for social media services, or just including it in your programs?

2) How important is pricing power? Client wants to cut PR budget to 25% of original – should I cut bait?

3) Can or should PR pros play the role of reporter/blogger? Is it crossing an ethical line?

4) Do you have any clients that requires stringent legal reviews? If they make your stuff sound like gobbledygook, what do you do?

Once again, Kate Robbins showed she has a way with words by sharing one of the most popular quotes of the day:

I’ve been awfully generous this past year and it hasn’t bought me dry ground on earth or a place in heaven. I’d rather hear, “If you can get her,” than “You know who’s really cheap?

Be sure to check out the transcript in PDF for more pearls of wisdom. Do you agree with the chatters — any suggestions to add? Did anyone have fish for dinner last night?

Image credit: laszlo-photo

Parting Ways with a Client, and More

Kellye Crane — Thu, 18 Mar 2010 14:36:46 +0000

As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following:

1) Do you provide a client with a variable rate sheet, or just say “this is what I charge?”

2) How are other #solopr pros creatively using their Web sites for self promotion?

3) What do you do when you’ve become bored with a client?

4) How do you resign a client?

Be sure to check out the transcript in PDF for interesting insights and discussion on these topics. What do you think — any points to add? Let us know your two cents in the comments!