Solo PR Pro | Successful Freelance PR Consulting

Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often struggle with it, as well. The truth is that big-money [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

During the September 7 #solopr Twitter chat, independent PR pros shared insight on blogger outreach strategy and getting paid what you’re worth. The following questions helped guide the conversation: 1. A major PR firm recently lured food bloggers to an “exclusive supper club” and fed them frozen food http://bit.ly/nUkMvv Is it ever OK to do [...]

During the August 24 #solopr Twitter chat, independent PR pros discussed sharing pricing information, using current events in media pitches, and social media referral sources. Specifically, the following questions were addressed: 1. We’ve seen posts lately from @MackCollier, @spinsucks and @ericamallison on this lately: do you post your prices online? #solopr 2. @KeithTrivitt of @prsa [...]

During the May 18 #solopr Twitter chat, solo PR pros shared insight on adding mileage expenses into client contracts, building your own website, getting leads from your website, and taking a summer vacation. The following questions helped guide the conversation: 1. With gas prices going up, are you adding mileage expenses into your client contracts? [...]

During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do you think about a sm project client that hints extra (unbilled) work could yield [...]

During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1. How do you handle clients that don’t believe their targets use Social Media? for ex, one targeting [...]

This is a guest post from Garrett Kuk, of Speakeasy Media. Solo PR Pro strives to bring you new ideas and information on alternative practices for your reference. This post should not be considered a specific recommendation of this approach (each consultant and situation differ), but it offers some interesting food for thought. I was [...]

This is a guest post from Alison Kenney of KPR Communications. Recently I met and won over a new client (thank you) but was surprised when presented with a contract that offered bonus payments for achieving media coverage (in addition to a decent monthly retainer). I instinctively turned to the #soloPR community and asked other [...]

During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor’s work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR. Specifically, the following questions were addressed: 1. How is crowd sourcing [...]