Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. Data has always informed the work of public relations professionals, but the sheer volume of...
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You Have a Monkey Brain – and Other Truths PR Pros Should Know About Data
Even if you’re not a statistics whiz, everyone in public relations today needs to understand the big picture challenges of looking at data. As PR pros, part of our job is to analyze the success of strategies and tactics (our own and those of others) and make...