In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these...
crisis management
Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South
This is a guest post by Solo PR Pro Premium member Susan Stoga. I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have...
The PR Pro’s Role in Reputation Management
Written by Michelle Kane, Voice Matters LLC Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us!). Examples abound, from the...