As PR consultants, it’s our job to be a resource to our clients and stay ahead of the curve when it comes to new strategies, technology and tools. For this reason, the time has come: all PR consultants should be on Twitter… now.
Continue reading...Wednesday, September 23, 2009
Our latest Solo PR Pro success story is the fascinating and always engaging Shonali Burke, ABC. Based in the Washington, D.C., area, Shonali is the IABC-accredited, award-winning principal of Shonali Burke Consulting. She blogs at Waxing UnLyrical, under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Much to her husband’s [...]
Continue reading...Friday, August 28, 2009
We’ve talked before about using the #solopr hashtag on Twitter. Now, by popular demand, we’ve scheduled the first #solopr Twitter chat for this Wednesday, September 2, 2009, at 1 p.m. Eastern time. Prominent PR pros Heather Huhman (@HeatherHuhman) and Shonali Burke (@Shonali) will serve as the hosts for this first chat, which will focus on the [...]
Continue reading...Thursday, August 20, 2009
Most PR consultants have been trained from early in our careers to work behind the scenes. We’ve typically served clients or company executives as the spokespeople, and it’s deeply ingrained that the spotlight should shine on them alone. Today, it’s time to come out from behind the curtain. Chalk this up as yet another way that [...]
Continue reading...Friday, August 14, 2009
Some PR consultants are facing challenging times. While there’s still lots of work to be had, in this environment clients occasionally slash their budgets mid-stream. Others are putting planned projects on hold for an indefinite period of time. When you get word of both of these happening from different clients on the same day (which [...]
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Monday, October 12, 2009
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