Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt – processes, skills and perspective – can be crucial to your success and longevity. In …
How to Weather Bias in Communications
In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes our perceptions. Dr. Shepherd notes that “we all …
7 Surprising Things About Being Your Own Boss
This post was originally published on October 11, 2016 and updated on May 22, 2018. Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 34% of the US workforce. The ease …
The more things change, the more they stay the same
We are delighted to share today’s guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. Just as Paul …
18 Cognitive Biases that can Impact Public Relations
Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client’s audience. We are human, and …
Social Circles, Strangers and Your Next Great Opportunity
Social circles are important to communications professionals. As part of our work, we analyze, track, and create plans to reach and engage various networks of people. Social circles also personally benefit us as they offer support and very often are the source of professional referrals. Yet, …
Lessons for Communicators from a Neuroscientist
Communication professionals strive to craft client messages that will resonate with target audiences. There are many steps involved in message development including research and testing. However, campaigns can still achieve less than desired results leaving us to assess the reasons why. Further, messaging can be …
Communications in the era of mass violence, fake news and trolls
Today is our normal posting day, but nothing about this day is normal. Twenty-four hours ago, the US awoke once again to reports of a mass tragedy. As a professional communicator, I feel utterly at a loss for words that will truly comfort and heal …
Communication Lessons From The Summer Songs of 2017
This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad. Why do …
5 Internet Trends for PR Pros to Watch
Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. This year’s report has 355 slides of information including a new section on healthcare. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. It …
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