Below you'll find a list of all posts that have been tagged as “communications”
Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client’s audience. We are human, and …
Social circles are important to communications professionals. As part of our work, we analyze, track, and create plans to reach and engage various networks of people. Social circles also personally benefit us as they offer support and very often are the source of professional referrals. Yet, …
Communication professionals strive to craft client messages that will resonate with target audiences. There are many steps involved in message development including research and testing. However, campaigns can still achieve less than desired results leaving us to assess the reasons why. Further, messaging can be …
Today is our normal posting day, but nothing about this day is normal. Twenty-four hours ago, the US awoke once again to reports of a mass tragedy. As a professional communicator, I feel utterly at a loss for words that will truly comfort and heal …
This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad. Why do …
Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. This year’s report has 355 slides of information including a new section on healthcare. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. It …
Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. Producing good content …
The sun is shining, taxes are paid and it is the perfect time to take a laugh break. For today’s post, we asked a wide range of communication professionals to share their stories on the outrageous things clients have said to them. There was no …
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities Who knew …
Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers …
