As a businessperson running your own consultancy, it’s inevitable that as your business evolves that you’ll reach a juncture where you’ll need to take a step back and review your brand. This could involve a subtle refresh of your logo or doing a complete overhaul...
Branding
Can an Identity Crisis Be a Good Thing?
A new year gets many of us thinking about refreshing our brand. Beyond just “new year, new you” thinking, can we evolve how we position our services as the industry shifts and our desired clients change? Solo PR Pro community member Jayme Soulati says yes, and in this...
Building Your Personal Brand, Twitter Journalism, & More
During the June 13 #solopr Twitter chat, independent PR pros discussed building your personal brand, event-specific pages on Twitter, & using tweets when working with journalists. In addition to the downloadable transcript in PDF, the following highlights some of...
Words matter, except when they don’t – ending my ban on personal branding
Yesterday, I spoke at the Public Relations Council of Alabama's annual conference on personal branding. Except I asked them not to call it that. I’ve always shied away from the term “personal branding,” primarily because some of my early influencers in the online...