Subcontracting, SEO and More

Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat.

During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR consultant. Be sure to check out the transcript in PDF for guidance on all of the topics this week:

1. How much of an SEO expert should we be, or is this best outsourced to the real experts?
2. How do #solopr manage subs? How do you handle billing for subwork?
3. Is there more to #solopr than media relations and writing?
4. Starting out, how many clients might equal part-time hours? (up to 25 hrs wk)

What are your experiences working with subcontractors? Let us know in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!