Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span product and service categories. The addition of Instagram stories drove a 13.1% increase in growth from 2017 to 2018. Even for businesses that are not inherently visual, the platform provides an opportunity to connect with an engaged base of users. With a little creativity, any business can tell visual stories about their product or service and educate, inspire and connect with their audience.
To optimize Instagram for business, solo PR Pros can add paid strategies to the mix. The infographic below provides a quick an easy guide to instagram ads.
We would love to hear from you? Are you using Instagram ads? Share your successes or challenges in the comments or on social media using #solopr.