Solo PR FPRA 2016 Conference Recap

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues.
As independent pros, professional development is vital to keeping our skill sets fresh. The Solo PR Pro main event offered plenty of learning opportunities and allowed independents to share and interact with colleagues who are independent, employed and in a wide range of industries. As an added bonus, it all took place at a luxury golf resort, home to the famous Copperhead course, a favorite among PGA Tour professionals.

Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. It was amazing to share with one another and our fellow attendees at the 2016  Florida Public Relations Association Conference in Tampa Bay, Florida!

Jennifer Lefkowitz in a session

Jennifer Lefkowitz in a session, photo via FPRA

Conference highlights

As in previous years, there was an impressive line-up of sought after speakers, including many members of our own Solo PR community. If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros.

  • SoloPR Ask the ExpertsWorkshop– Communications consultants panel featuring Kellye Crane, Lanette Hart, APR, CPRC and Karen Swim, APR
    This was an interactive workshop where the experts broke into 3 zones – Taking the Plunge, New Business/Fees and PR Skills / Client Management- so there was no presentation. Workshop participants moved around the zones to ask the experts questions. New, intermediate and seasoned independent pros were able to ask specific questions, get help managing real-time issues and challenges and gain feedback on strategies.
Photo of Jessica Lawlor

Jessica Lawlor, photo via FPRA


  • Step Out of Your Comfort Zone and Into a More Balanced, Purposeful, Career & Life – Jessica Lawlor, Communications Consultant,

    Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today. Her audience was treated to tips, tricks and tools on how to find more purpose and balance.

  • Become the Storytelling Hero: Literally! – Lisa Gerber, Founder, Big Leap Creative
    Lisa guided her audience in how to craft compelling stories for every brand. She illustrated the impact of adding context to your stories and why using a problems-based approach will make you a hero to people looking for solutions.
  • Why Lawyers Nix Your Awesome Marketing Ideas (and How to Change That)– Kerry O’Shea Gorgone, Attorney, Podcaster and Senior Program Manager, MarketProfs
    Forget everything you thought you knew about lawyers! Kerry led a humorous, engaging session on five areas that can cause you legal woes and what to do about them.
  • Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting
    Are you ready for a crisis? Ike is a veteran communicator who knows that crisis communications lives and dies by speed. In his session he shared five concepts (plus a bonus) that you need to graft into your existing crisis plan today, to make it ready for the 24/7 environment.
  • 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications
    What's next? Arik took a look into the future to explore what's next, including “Instagram Zero” and the emergence of a new PR role.

    Founder Kellye Crane, Maura Campbell, Jennifer Marsik Friess and Michele Bennett

    Founder Kellye Crane, Maura Campbell, Jennifer Marsik Friess and Michele Bennett

You will be able to find recaps for these and all conference sessions on the FPRA blog which is being updated with new posts several times per week.

The full downloadable presentations, notes and other extras for each of the above sessions (and more) are available exclusively to Solo PR PRO Premium members (members- click here!). Not a Solo PR PRO member yet? Join today to access these downloads, along with thousands of other pages of helpful content and templates!

Thank you!

A huge thank you to everyone who participated, in person or virtually!  Your conversations, tweets, shares and participation are what made the conference and this community so successful.

A very special thanks to the FPRA who provided the opportunity for Solo PR to work with them in creating a unique experience for our members, and to be part of such an incredibly successful event.

(Photo credits: FPRA.)