Radio, ProfNet, Measurement, & More

During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges.  Specifically, the following questions were addressed:

1. This article (by a radio person) on “Why Radio Still Matters” http://ow.ly/52xFx inspired me to ask, do you think it does? #solopr

2. @TexAnne recently asked, are any #solopr pros are using ProfNet Connect with success?

3. Has PR become a dirty word in social media? #solopr

4. @Shonali is going to be our guest next week to talk measurement. What are your biggest challenges in that area (for next wk) #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that our previous transcript service is down, so this week’s transcript is in reverse chronological order. We’re working to find an easier to read format.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.