Comments on: PR Consultants: It’s Twitter Time

By: Zanade

Zanade — Sun, 08 Nov 2009 22:35:14 +0000

Absolutely if you are not are Twitter how are you listening to your clients/peers/prospective clients?

Many pr people don't quite understand Twitter rather most professionals who are not on Twitter don't understand it. I think its important to use all tools.

Thank you for this.

Zanade

By: Zanade

Zanade — Sun, 08 Nov 2009 16:35:14 +0000

By: KellyeCrane

KellyeCrane — Tue, 13 Oct 2009 13:42:11 +0000

Thanks for sharing your experience, Laurie. You have permission to miss a day here or there. But seriously, there will be times when work or personal obligations make it impossible to participate in social media for a time. They key is to get back on the horse as soon as possible to maintain your visibility and relationships.

By: KellyeCrane

KellyeCrane — Tue, 13 Oct 2009 13:39:09 +0000

This is true – I think many people do a social media search to learn more about a new contact. If you're not present (especially on LinkedIn, as we discussed in a previous post), it's almost like you don't exist!

By: Laurie Myer

Laurie Myer — Tue, 13 Oct 2009 02:06:43 +0000

Hey Kellye – I completely agree that pr pros should be active on Twitter. My experience, like yours, is that every prospective client and without exception all my existing clients are looking at social media. Having an active presence helps augment my credibility when I talk about stratgies in this space — it would be awfully strange if I was providing advice but not participating in the community. That said — I aspire to once per day at least, but have to admit I miss a day here or there…don't drum me out of the community!

By: Tressa Robbins

Tressa Robbins — Mon, 12 Oct 2009 18:11:03 +0000

I agree, Kellye. I think anyone in the communications fields – PR, marketing, etc. should now be on Twitter. I'm always a bit surprised when I hear from a “pro” looking for help with media lists but I can't seem to find them on Twitter or LinkedIn. Makes me wonder how much of a pro they really are!

By: KellyeCrane

KellyeCrane — Mon, 12 Oct 2009 18:00:25 +0000

Thanks, Jen — as always, you've added some additional insights to the post. I like your suggestion to reach out to one new person daily. Perhaps even us moldy oldies can give that a try!

By: Jennifer Wilbur

Jennifer Wilbur — Mon, 12 Oct 2009 17:07:23 +0000

You are 100% on, Kellye. All PR pros - not just solo - should be active on Twitter both for their clients and themselves. In addition to the reasons you list above, you also need to understand how it works so you can help your clients make the right decision on whether or not it's right for them.

And as solo PR pros, it's even more important to be on top of social media strategies and tools. Talk about a competitive edge.

Time is always an issue, but you have to make it a priority. I've been more silent than usual due to business and personal reasons this past month, and it's amazing how I miss what I get from Twitter daily.

If diving in fully is intimidating, reach out to one new person each day. I guarantee they were new to this once, too.