As PR consultants, it’s our job to be a resource to our clients and stay ahead of the curve when it comes to new strategies, technology and tools. For this reason, the time has come: all PR consultants should be on Twitter… right now.
I have not encountered a single prospective client this year that isn’t at least wondering about social media. These organizations may not know what it is and whether it will be useful to them, but they want to know their PR counsel is involved and can provide informed guidance. Colleagues on the #solopr Twitter chat agree (see the 10/7/09 transcript). As companies look for leadership in the new era of non-traditional media, only those who are fully participating will get the call.
Many Solo PR Pro readers are already active on Twitter. But others say, “Ugh, there aren’t enough hours in the day!” To them I ask: do you have time to read articles in your client’s field? As with anything worthwhile, you have to make the time. Also, note that I said “active” on Twitter – having an account where you posted one tweet 6 months ago is not enough. I recommend you post something to Twitter at least once per day.
The good news is, there are many ways Twitter can be beneficial to your career, including personal branding, knowledge and relationships. It’s really not about what you ate for breakfast! I recently presented on Twitter 101 at the Weaving a Wonderful Web conference. This presentation steps through the How’s and the Why’s of Twitter:
So, who should you follow on Twitter? Many leaders have compiled their subjective lists of PR pros on Twitter – one of the
most recent is here (I chose this list because it was converted into an easy-to-follow format here: http://tweepml.org/PR-100/). You can also follow some of the suggestions in the presentation to find people you’ll enjoy getting to know and learn from.
On a personal note, in addition to what I feel is the equivalent of a graduate school education for free, I have met many people through Twitter that I consider true friends. I was reluctant at first, but now I can’t imagine working without it.
What about you? How do you feel about Twitter (good, bad or indifferent)? Do you think it’s important for a PR consultant to be present and involved?
If you become active on Twitter, be sure to join us each Wednesday from 1-2 p.m. Eastern time for the #solopr chat. If you enjoyed this post, please consider subscribing to Solo PR Pro, either by e-mail or RSS Reader. It’s free!