Outreach Methods & Back-Up Plans

During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness, etc. The following questions helped guide the conversation:

1. How do you decide what method to use when contacting media/influencers (email, social networks, phone, etc.)?

2. How do you handle personal emergencies (illness of yourself or family, etc.) that take you out of the office? 

3. Have you ever had a client ask about your backup/succession plans?

Be sure to check out the transcript in PDF for all the excellent insight shared in this week’s chat. Do you agree with the answers given?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.